Stay on top of trends and insights to help you sell smarter
Major beauty brands, from Chanel and Christian Dior to Rimmel London and No7, are using digital technologies to aid the shoppers' decision making today. Data shows that it is working for them. We took a look at the four key digital advice approaches in the beauty industry.
With so many great things happening, 2016 provided us with some riveting material to write. We touched topics that try to explore the depths of a shopper’s psyche and help businesses figure out exactly what they can do to make their customers happy. Take a look at the most read articles of 2016 to see what struck a chord with the larger populace, what we learnt from it all and what it means to the future of retail and ecommerce.
In 2016, a growing number of businesses offered digital advisors to help their visitors make purchase decision. In this article, Hanna Watkin reviews 17 of the best advisors we have seen last year.
The goal of Guided Selling is to help facilitate the buying process for the customer. Everyone benefits: the buyers, who get exactly what they need, and the sellers, who have less actual ‘selling’ to do. Here’s why Guided Selling is needed in B2B commerce.
During the holiday season consumers will encounter countless special offers, discounts, and door-buster deals. With the growing popularity of mobile shopping, it is essential to keep m-commerce shoppers in mind when preparing for the holiday shopping season. You need to be extra smart and engaging, to gain their attention, limit frustration and truly enhance the experience.
With a new year comes change. New consumer behaviour and demands form new trends and, consequently, require new tools and technologies to be incorporated. New opportunities for those retailers bold enough to make the leap. To help you understand what to expect and how these changes may affect your business, Markus Linder (CEO, SMARTASSISTANT) shares the 6 top trends and challenges for 2017.
How do customers shop and what influences their decision-making?
With nowadays abundance of technology, people use digital tool to do all sorts of things. Only if these tools are people-friendly, they will have an impact on how we leverage technology and consume information. Read on to learn how you can make technology more human friendly.
Amazon Dash – which has come to be known as the “buy button” – is Amazon’s new poster child. It’s a little Wi-Fi connected device, which you can stick to a wall, appliance, or door, that allows you to purchase items you need and have them delivered right to your door when pressed. It sounds great in theory, but what do the critics say? Is it a step in the right direction, or is Amazon doing something evil? Or, is it something else entirely?
At the heart of any growing eCommerce business lies the Customer MasterPlan model. The most successful businesses are those who move as many customers as possible from Stage 1 to Stage 5 of the model, and as quickly as possible. That’s because the real profits come from Repeat and Regular Buyers. Chloë Thomas, Best selling author and host of the eCommerce MasterPlan Podcast, explains how understanding the 6 Customer Relationship Levels and relationships between them helps to grow your eCommerce business.
In an age where everyone spends most of their day on social media, there’s no doubt that celebrities have an impact on our lives. But marketing values have changed throughout the years. From once using a products’ attributes as the key point of selling, to involving celebrities, today it’s mainly about how well a company manages to educate consumers about the personal values, benefits and quality of a product.
The amount of information, choice and technological opportunities that are available today make nearly everyone expect more. It’s no longer enough to put products out on display and expect consumers to buy. To enrich the understanding of consumer behavior and expectations today, SMARTASSISTANT and ResearchScape International conducted a survey of 573 consumers in the US, UK and Germany to learn more about their perceptions, expectations, behaviors and habits across various channels, industries, and contexts.
People know when they’re being sold to; they can sense it. And when they do, they’ll put walls up and won’t buy. Customers want to feel like they’re getting a good value, whether that means a good price, a high-quality product, or great service. More importantly, they want the product to satisfy their unique blend of needs and wants. That's why it's so important for you to understand why your customers decide to buy (or not).
Check out quick tips to improve decision-making and grow your business
We are all waiting for that super-tech refrigerator that auto-detects when the beer is about to run out and places an order online. While we wait, the Internet of Things or IoT is revolutionizing the world by creating smart devices that are all connected to the internet. E-commerce turned the retail world on its head and now, mobile is reshaping ecommerce in unprecedented ways. How much better can it get really? Well, a lot. The Internet of Things is about to be the next big thing after the internet itself.
The internet has made the term ‘Customer Service’ grow up. Keeping your customers happy has become a multi-platform, cross-media task rather than just the sales staff in your store and the people in your call centre as it was 10 years ago. So how do you engage the modern-day customer? We’ve gathered 7 great pieces of wisdom from business leaders that have got it right – complete with suggestions on how you can follow their lead in your business.
We've asked retailers, brands and e-commerce experts: What are good ways to help shoppers make purchase decisions? And, how is Guided Selling influencing the purchase decision process? Read what they said...
As choice overload becomes a very real issue across industries for customers and businesses alike, more and more businesses are looking into solutions to help their visitors discover, choose and decide for the perfect product to purchase. There are several ways how you can differentiate and improve the overall perception of your company. But how good are these? We've evaluated the 7 most promising approaches.
The retail industry is in the midst of a digital revolution. According to Deloitte, 36% of in-store sales were influenced by digital technology and this year it will reach a value that’s well over 50%. Integrating technology and offering digital advice is an important part of any strategy that aims at upgrading and modernizing the POS. In this article we are discussing different ways to use digital advice in your store.
Every time October rolls around, Halloween costume shops get ready for some of the busiest weeks of the year. If you're like me, choosing a Halloween costume is a difficult decision to make. This year, I decided to make choosing the right Halloween costume easier and created an interactive quiz. It should help me (and hopefully you as well) decide what to dress up as, in a couple of minutes.
Showrooming, the practice of trying out products in a physical store and then buying them online for a lower price is something retailers have a strong disdain for. And why wouldn’t they? Showrooming turns stores into expensive fitting rooms flooded by people who aren’t there to make a purchase at all. You’d think that that’s just something physical stores have to put up with. However, recent findings show that this need not necessarily be the case.
Given the consumer’s craving for interactivity and quick results, Guided Selling should be an integral and essential part of your store’s customer service offering. But where do you get started and how? Should you put your IT on the job of creating your interactive advisors or leverage existing technologies to get it done? Let’s look at some pros and cons to consider.