B2B buyers are traditionally treated as strictly rational, fact-based beings. However, digital technologies have introduced a new breed of B2B buyers who are bringing emotional motives into their purchase decisions. Research shows that today 2/3 of B2B buying decisions consists of emotional motives. Learn how to influence the decision-making of the new breed of B2B buyers by gearing your communication strategy towards both emotional and rational aspects.
Offering services to satisfy the consumer's growing desire for convenience and immediacy provides a real opportunity for businesses to improve customer experience and reduce abandonment rates. See 6 ways how businesses offer instant gratification to differentiate and increase sales.
Major beauty brands, from Chanel and Christian Dior to Rimmel London and No7, are using digital technologies to aid the shoppers' decision making today. Data shows that it is working for them. We took a look at the four key digital advice approaches in the beauty industry.
With nowadays abundance of technology, people use digital tool to do all sorts of things. Only if these tools are people-friendly, they will have an impact on how we leverage technology and consume information. Read on to learn how you can make technology more human friendly.
The way we bank is changing. Many branch networks are being closed or shrunk and spending on digital technology is on the up. Why? Banking at physical branches is in decline, whereas 66% of the UK is predicted to be using internet banking by 2020. If traditional banks want to survive, they’re going to have to get with the times. And fast.
As choice overload becomes a very real issue across industries for customers and businesses alike, more and more businesses are looking into solutions to help their visitors discover, choose and decide for the perfect product to purchase. There are several ways how you can differentiate and improve the overall perception of your company. But how good are these? We've evaluated the 7 most promising approaches.
There are generally accepted traits that can help you understand how millennials think, how they shop, what they want, and what informs their purchase decisions. Taking these into consideration is crucial to successfully market to them. Here we take a look at precisely what impacts millennials decisions and what beneficial changes you could make. They might be easily accessible, but they are a discerning bunch with great expectations.
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