A study by McKinsey&Company found that most brands are spending 70-90% of their marketing budgets on the final, transactional stage in a purchase decision journey. Yet, research shows that the stages before and after a purchase have the highest impact on (future) purchase decisions. So, what can brands do to make customers more likely to decide in their favor? See how Canon, L’Oréal, and Samsonite manage to drive engagement and repeat purchase by branding themselves as experts.
We've asked retailers, brands and e-commerce experts: What are good ways to help shoppers make purchase decisions? And, how is Guided Selling influencing the purchase decision process? Read what they said...
The retail industry is in the midst of a digital revolution. According to Deloitte, 36% of in-store sales were influenced by digital technology and this year it will reach a value that’s well over 50%. Integrating technology and offering digital advice is an important part of any strategy that aims at upgrading and modernizing the POS. In this article we are discussing different ways to use digital advice in your store.
The amount of information, choice and technological opportunities that are available today make nearly everyone expect more. It’s no longer enough to put products out on display and expect consumers to buy. To enrich the understanding of consumer behavior and expectations today, SMARTASSISTANT and ResearchScape International conducted a survey of 573 consumers in the US, UK and Germany to learn more about their perceptions, expectations, behaviors and habits across various channels, industries, and contexts.
At any given moment, there are 4 types of shoppers coming to your store. Depending on the product domain, shopper intentions, preferences and product knowledge, they want to explore and navigate your store in different ways. Find out how.
This year’s Guided Selling Live! conference under the theme “Need-based Personalization” gathered some of the world’s foremost industry leaders and experts to discuss how businesses can make sure to deliver exceptional customer experiences in a time when digital is the name of the game. Read what we've learned.
What are you doing on June 23? Not sure yet? Then, join us in New York for Guided Selling Live! Guided Selling Live! is the only event that covers Guided Selling strategies and tactics to help you create unique experiences for your digital shoppers. It's where the industry’s best minds come together to share ideas, learn from each other, discover trends, and exchange thoughts on how to serve customer better, faster and smarter with Guided Selling.
We all know Google are an innovative bunch and their interactive Android phone selection advisor is just another proof for that. This quirky, effective and streamlined Guided Selling solution sets out to help people with absolutely no idea of technical functionalities to pick the perfect phone for them. Read the review.
Gamification doesn’t mean that you have to convince your IT department to develop sophisticated video games. It’s more about turning something with a non-game context, such as shopping, into a game, making the journey toward the end result more fun and enjoyable. Here are some examples of gamified shopping apps that use Guided Selling to engage, understand likes and dislikes, and help shoppers find the most suitable product on the go.
Beacons make it possible to see how long someone has been at a store, what they might be interested in, and if they leave without purchasing. To send special offers and navigate customers directly to products they are looking for. Beacon technology connects the online and offline world, making retail shopping a fair fight again, and turning the average man or woman into a fully integrated digital consumer. Take a look into this exciting future pictured by Nick Stein, Head of Marketing at Indoo.rs.
Modern customers demand more individualized experiences that take their needs into account. But how can retailers and brands integrate need-based and customer-centric approaches across different channels in order to thrive in the future?
Businesses have always been intrigued by the science behind choice. What influences purchase decisions? What makes customers choose one product over the other?
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