Amazon Dash – which has come to be known as the “buy button” – is Amazon’s new poster child. It’s a little Wi-Fi connected device, which you can stick to a wall, appliance, or door, that allows you to purchase items you need and have them delivered right to your door when pressed. It sounds great in theory, but what do the critics say? Is it a step in the right direction, or is Amazon doing something evil? Or, is it something else entirely?
People know when they’re being sold to; they can sense it. And when they do, they’ll put walls up and won’t buy. Customers want to feel like they’re getting a good value, whether that means a good price, a high-quality product, or great service. More importantly, they want the product to satisfy their unique blend of needs and wants. That's why it's so important for you to understand why your customers decide to buy (or not).
As you’re reading this, you’re having an in-the-moment experience. You may be sitting in a comfortable chair or in a plastic seat on the bus, eating a sandwich, perhaps sipping some coffee, or listening to music. All these factors influence your current experience, which may be positive, indifferent or negative. Whatever happens in the next few minutes, can influence and turn this experience into a memory that will also determine whether you’ll decide to return at a later moment in time.
Given the consumer’s craving for interactivity and quick results, Guided Selling should be an integral and essential part of your store’s customer service offering. But where do you get started and how? Should you put your IT on the job of creating your interactive advisors or leverage existing technologies to get it done? Let’s look at some pros and cons to consider.
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