Customers go in-store for an experience they can’t get online – for many people shopping is a pleasurable leisure activity, as well as a means to buy things. Physical stores are tapping into this by revamping key functions, such as layout and product display to create spaces people want to spend time in. It’s about customer interaction and discovery rather than selling. Cate Trotter, Head of Trends at Insider Trends unveils three of the most exciting retail trends emerging around the world.
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