With a new year comes change. New consumer behaviour and demands form new trends and, consequently, require new tools and technologies to be incorporated. New opportunities for those retailers bold enough to make the leap. To help you understand what to expect and how these changes may affect your business, Markus Linder (CEO, SMARTASSISTANT) shares the 6 top trends and challenges for 2017.
"The other day, I had an interesting talk with a passionate retailer for snowboard gear - Tom. Out of professional curiosity, I asked him why they had no online presence. The subsequent chat was an eye-opener for me having been involved in e-commerce for over 10 years…. He was dead against it." - Markus Linder, CEO and Co-Founder of SMARTASSISTANT responds to the 4 most common arguments used by businesses against having an online presence.
A 2016 consumer survey by SMARTASSISTANT and SapientNitro found that 67% customers in the US, UK and Germany shop at less than 5 different shopping destinations and only 10% shop at 9 or more stores. Given that brand loyalty and product allegiance have been declining for several years now, the focus of any successful business strategy should be to make your store the Point of Decision – the preferred place that customers come (back) to, to complete the purchase or seal the deal - Example: Dollar Shave Club
Only a few more weeks until it's "Goodbye 2015!". Wondering what you have to do to improve your business in 2016? To make it easy, we've put together a list of the 5 most important ecommerce and retail trends that are expected to crystalize in the coming year. #ecommerce #retail #trends
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