With so many great things happening, 2016 provided us with some riveting material to write. We touched topics that try to explore the depths of a shopper’s psyche and help businesses figure out exactly what they can do to make their customers happy. Take a look at the most read articles of 2016 to see what struck a chord with the larger populace, what we learnt from it all and what it means to the future of retail and ecommerce.
We are all waiting for that super-tech refrigerator that auto-detects when the beer is about to run out and places an order online. While we wait, the Internet of Things or IoT is revolutionizing the world by creating smart devices that are all connected to the internet. E-commerce turned the retail world on its head and now, mobile is reshaping ecommerce in unprecedented ways. How much better can it get really? Well, a lot. The Internet of Things is about to be the next big thing after the internet itself.
Showrooming, the practice of trying out products in a physical store and then buying them online for a lower price is something retailers have a strong disdain for. And why wouldn’t they? Showrooming turns stores into expensive fitting rooms flooded by people who aren’t there to make a purchase at all. You’d think that that’s just something physical stores have to put up with. However, recent findings show that this need not necessarily be the case.
Still spending hours and dollars talking to your customers on the phone? It’s a good thing, the talking. The dollars however, could use some saving. Businesses could greatly cut back on costs and provide seamless, more satisfying customer experiences by digitizing their customer service. Especially when you are selling online, it’s only fitting that the service be online too. Take a look at why digitizing customer care can help improve your customer experience.
Keeping your customers happy is easier said than done. It’s a job that takes the perfect mix of skill, research and technology. Most of all, it takes a complete shift in attitude, from profit-first to customer-first. In the process of doing so, you will face some unique challenges, as customer experience isn’t an exact science. Myra walks you through the three central challenges you will face in the process of giving your customers a great experience.
“We messed up. As technologists, tasked with delivering content and services to users, we lost track of the user experience. […]", says Scott Cunningham at IAB. Digital Marketing budgets are increasing, as is the number of people who install Ad-blockers. Sellers and advertisers have to pull up their socks and up their game to make their ads deliver value, not noise. Time to look at four ad formats that are most promising to help you reach and engage users with relevant, personalized ads and increase your advertising ROI.
You know about the strategic importance of digital advice in today's busy and choice-overloaded society, but always thought that it's too difficult to set up a successful solution? Well, we've got something for you. Today, SMARTASSISTANT, leading Guided Selling technology provider, launched Zuvoo Freemium. The SaaS solution allows organizations to build and design interactive product finders, product advisors and wizards in a few easy steps.
More than 50% e-commerce traffic now comes from mobile users as opposed to desktops. Consumers are now in an ‘Always-On Shopping mode”. They browse products on the go, buy on impulse, even reject quickly. A neat and crisp UX can make sure the rejections are kept to a minimum. In this article you will find 6 ways that we believe will help you in delivering an efficient mobile shopping experience that will make your shoppers decide to purchase – for sure.
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