Growing tired of comparison shoppers, who hop from one online/offline store to the other in search for a better deal? Discover a couple of things you can do to minimize or even prevent comparison shopping.
Our brains usually run on autopilot despite fooling us into believing that we know exactly what we are doing. Experts even claim that 90% of all purchase decisions are not made consciously, but subconsciously. Explore 5 interesting studies that shine a light on how our emotions, social bias and social influences affect our decisions and purchasing behavior.
While carriers’ websites have certainly improved in recent years, figuring out which network, device and plan is the best deal is still a consumer nightmare. Hanna Watkin went on that quest and identified 4 key elements that support decision-making when choosing the best mobile plan.
While it’s clear that technology is changing us and the way we live, we might not know just how much it influences the choices we make. Here’s a compilation of 10 stunning ways how technology shapes our behavior and influences our decisions - with and without us knowing.
If you're spending a great deal of time marketing your products but still not selling as much as you’d like, it’s likely that your prospect customers are facing some of the most common issues in the purchase decision making process. Take a look at the 7 most common reasons why people don’t buy and evaluate what you can do or change to help them convert more successfully.
Understanding how your consumers make decisions is what informed marketing is all about. A consumer may decide at the "spur of the moment", based on emotion, or after conducting meticulous research. Each of these decision types requires a particular set of marketing activities in order to influence the buying journey. Learn how to recognize the 3 types of buying decisions and discover which marketing activities are appropriate for each type.
B2B buyers are traditionally treated as strictly rational, fact-based beings. However, digital technologies have introduced a new breed of B2B buyers who are bringing emotional motives into their purchase decisions. Research shows that today 2/3 of B2B buying decisions consists of emotional motives. Learn how to influence the decision-making of the new breed of B2B buyers by gearing your communication strategy towards both emotional and rational aspects.
Providing advice and positioning yourself as an expert plays a vital role in attracting more customers. Learn 3 ways to share advice in order to turn shoppers into your customers.
Offering services to satisfy the consumer's growing desire for convenience and immediacy provides a real opportunity for businesses to improve customer experience and reduce abandonment rates. See 6 ways how businesses offer instant gratification to differentiate and increase sales.
The automotive industry faces some very unique challenges that need to be addressed tactically to ensure growth. In this article, we review 3 main challenges in the automotive industry and explain how Digital Advice helps to address them.
With nowadays abundance of technology, people use digital tool to do all sorts of things. Only if these tools are people-friendly, they will have an impact on how we leverage technology and consume information. Read on to learn how you can make technology more human friendly.
Amazon Dash – which has come to be known as the “buy button” – is Amazon’s new poster child. It’s a little Wi-Fi connected device, which you can stick to a wall, appliance, or door, that allows you to purchase items you need and have them delivered right to your door when pressed. It sounds great in theory, but what do the critics say? Is it a step in the right direction, or is Amazon doing something evil? Or, is it something else entirely?
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