Understanding how your consumers make decisions is what informed marketing is all about. A consumer may decide at the "spur of the moment", based on emotion, or after conducting meticulous research. Each of these decision types requires a particular set of marketing activities in order to influence the buying journey. Learn how to recognize the 3 types of buying decisions and discover which marketing activities are appropriate for each type.
B2B buyers are traditionally treated as strictly rational, fact-based beings. However, digital technologies have introduced a new breed of B2B buyers who are bringing emotional motives into their purchase decisions. Research shows that today 2/3 of B2B buying decisions consists of emotional motives. Learn how to influence the decision-making of the new breed of B2B buyers by gearing your communication strategy towards both emotional and rational aspects.
Providing advice and positioning yourself as an expert plays a vital role in attracting more customers. Learn 3 ways to share advice in order to turn shoppers into your customers.
Offering services to satisfy the consumer's growing desire for convenience and immediacy provides a real opportunity for businesses to improve customer experience and reduce abandonment rates. See 6 ways how businesses offer instant gratification to differentiate and increase sales.
The automotive industry faces some very unique challenges that need to be addressed tactically to ensure growth. In this article, we review 3 main challenges in the automotive industry and explain how Digital Advice helps to address them.
With nowadays abundance of technology, people use digital tool to do all sorts of things. Only if these tools are people-friendly, they will have an impact on how we leverage technology and consume information. Read on to learn how you can make technology more human friendly.
Amazon Dash – which has come to be known as the “buy button” – is Amazon’s new poster child. It’s a little Wi-Fi connected device, which you can stick to a wall, appliance, or door, that allows you to purchase items you need and have them delivered right to your door when pressed. It sounds great in theory, but what do the critics say? Is it a step in the right direction, or is Amazon doing something evil? Or, is it something else entirely?
At the heart of any growing eCommerce business lies the Customer MasterPlan model. The most successful businesses are those who move as many customers as possible from Stage 1 to Stage 5 of the model, and as quickly as possible. That’s because the real profits come from Repeat and Regular Buyers. Chloë Thomas, Best selling author and host of the eCommerce MasterPlan Podcast, explains how understanding the 6 Customer Relationship Levels and relationships between them helps to grow your eCommerce business.
In an age where everyone spends most of their day on social media, there’s no doubt that celebrities have an impact on our lives. But marketing values have changed throughout the years. From once using a products’ attributes as the key point of selling, to involving celebrities, today it’s mainly about how well a company manages to educate consumers about the personal values, benefits and quality of a product.
The amount of information, choice and technological opportunities that are available today make nearly everyone expect more. It’s no longer enough to put products out on display and expect consumers to buy. To enrich the understanding of consumer behavior and expectations today, SMARTASSISTANT and ResearchScape International conducted a survey of 573 consumers in the US, UK and Germany to learn more about their perceptions, expectations, behaviors and habits across various channels, industries, and contexts.
People know when they’re being sold to; they can sense it. And when they do, they’ll put walls up and won’t buy. Customers want to feel like they’re getting a good value, whether that means a good price, a high-quality product, or great service. More importantly, they want the product to satisfy their unique blend of needs and wants. That's why it's so important for you to understand why your customers decide to buy (or not).
You don’t convince people to buy your products if you neglect their needs — you do it by identifying the problems that people want solved and showing them something they actually would want to buy. Phil Cave, Founder of People Shaped Marketing explains why identifying your customers' needs is so crucial to creating the right business strategy, as well as better products and services.
Receive weekly updates on Guided Selling insights, trends and technologies.