The reasons behind liking or disliking someone are obviously more emotional than logical. As a study by Frank Bernieri of Oregon State University indicates, we make strong initial judgments of a person from observing just a few seconds, or a “thin slice”, of their behavior. It is absolutely safe to say that the same applies […]
Emotions in Decision-Making: How to Improve Customers’ Shopping Experience? Read More »
Check out this customer – sales assistant conversation in a shoe store: Sales assistant – “Welcome, can I help you?” Customer – “Just looking for a pair of shoes” The sales assistant wanders off and returns with a stack of shoe boxes Sales assistant – “Have a look at these dress boots, made of quality leather. ” “And here’s
What's Analysis Paralysis and How It Can Affect Your Online Sale Read More »
If you find yourself having difficulties getting visitors to buy from you and are not selling as much as you would like to, chances are you are not addressing the online shopping pain points of your potential customers. Online Shopping is undoubtedly on an upward trajectory. But, here’s the kicker: While 43% of sales are
Solve the 5 Biggest Problems of Online Shoppers Read More »
