With more than 22.4 million consumers each year and $57.6 billion in spending, the on-demand economy is kicking it hard. Retail is one of the industries that are the most disrupted by this trend. Markus Linder, the CEO of SMARTASSISTANT explains how online marketplaces are transforming retail and what retailers can do to keep their share of the market.
Growing tired of comparison shoppers, who hop from one online/offline store to the other in search for a better deal? Discover a couple of things you can do to minimize or even prevent comparison shopping.
Customers in the financial services industry are more sensitive about sharing personal information online. Therefore, companies need to apply special care in providing their customers with an experience that is trustworthy, personal and secure. In this article, Nelson Vauxhall from SaleMove, a live engagement platform, shares how such an experience can look like and why CoBrowsing helps you deliver exceptional service with that extra personal touch.
Millennials have dominated the discussions around generational change and consumer trends. Retailers and brands have obsessed over Millennials to learn what matters to them and build products and services around those desires. But there is a new generation right behind them, deserving of your attention: Gen Z. They prefer solving problems on their own instead of asking for help and feel good if you give them a chance to be their own hero.
While carriers’ websites have certainly improved in recent years, figuring out which network, device and plan is the best deal is still a consumer nightmare. Hanna Watkin went on that quest and identified 4 key elements that support decision-making when choosing the best mobile plan.
If you're spending a great deal of time marketing your products but still not selling as much as you’d like, it’s likely that your prospect customers are facing some of the most common issues in the purchase decision making process. Take a look at the 7 most common reasons why people don’t buy and evaluate what you can do or change to help them convert more successfully.
B2B sales is changing, you’ve heard it before. While the majority of B2B companies embrace digital to increase internal efficiencies and reduce cost, most of them are lagging behind where digitization truly makes a difference: sales and customers experience. McKinsey found that businesses that use digital technologies in these areas generate 3-5% more revenue and are 15% more profitable. We highlight 3 core initiatives to digitize and improve your B2B sales experience.
Modern shoppers have more options than ever, so if they run into unexpected hitches, they can easily find a better shopping experience elsewhere. Each barrier to the shopping experience can cost you countless sales or conversions. Check out whether your website addresses the 4 key elements of a frictionless shopping experience to prevent your shoppers from abandoning your site.
B2B buyers are traditionally treated as strictly rational, fact-based beings. However, digital technologies have introduced a new breed of B2B buyers who are bringing emotional motives into their purchase decisions. Research shows that today 2/3 of B2B buying decisions consists of emotional motives. Learn how to influence the decision-making of the new breed of B2B buyers by gearing your communication strategy towards both emotional and rational aspects.
Still only using Product Filters on your site? While faceted search is one of the most significant search innovations of our time, only a measly 16% of websites offer a good filtering experience. It is clear that a better, more effective solution is needed today. Guided Selling is considered as faceted search’s intuitive, personal and user-oriented counterpart. See how Guided Selling stacks up against Faceted Search & share your thoughts.
A study by McKinsey&Company found that most brands are spending 70-90% of their marketing budgets on the final, transactional stage in a purchase decision journey. Yet, research shows that the stages before and after a purchase have the highest impact on (future) purchase decisions. So, what can brands do to make customers more likely to decide in their favor? See how Canon, L’Oréal, and Samsonite manage to drive engagement and repeat purchase by branding themselves as experts.
AI is optimizing traditional processes in game-changing ways at an ever-increasing rate. It’s overall market is slated to break $16 billion by 2022. Get a glimpse into how companies are packaging AI through many applications, and learn which unique approaches and noteworthy benefits are out there for retailers and customers.
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