Modern shoppers have more options than ever, so if they run into unexpected hitches, they can easily find a better shopping experience elsewhere. Each barrier to the shopping experience can cost you countless sales or conversions. Check out whether your website addresses the 4 key elements of a frictionless shopping experience to prevent your shoppers from abandoning your site.
B2B buyers are traditionally treated as strictly rational, fact-based beings. However, digital technologies have introduced a new breed of B2B buyers who are bringing emotional motives into their purchase decisions. Research shows that today 2/3 of B2B buying decisions consists of emotional motives. Learn how to influence the decision-making of the new breed of B2B buyers by gearing your communication strategy towards both emotional and rational aspects.
Still only using Product Filters on your site? While faceted search is one of the most significant search innovations of our time, only a measly 16% of websites offer a good filtering experience. It is clear that a better, more effective solution is needed today. Guided Selling is considered as faceted search’s intuitive, personal and user-oriented counterpart. See how Guided Selling stacks up against Faceted Search & share your thoughts.
A study by McKinsey&Company found that most brands are spending 70-90% of their marketing budgets on the final, transactional stage in a purchase decision journey. Yet, research shows that the stages before and after a purchase have the highest impact on (future) purchase decisions. So, what can brands do to make customers more likely to decide in their favor? See how Canon, L’Oréal, and Samsonite manage to drive engagement and repeat purchase by branding themselves as experts.
AI is optimizing traditional processes in game-changing ways at an ever-increasing rate. It’s overall market is slated to break $16 billion by 2022. Get a glimpse into how companies are packaging AI through many applications, and learn which unique approaches and noteworthy benefits are out there for retailers and customers.
With the economic pendulum swinging in mobile devices’ favor, what are you doing in 2017 to refine the art of mobile selling? We review 6 mobile technologies and trends you need to pay attention to. Read Part 2 of the 6 key mobile technologies and trends from Barcelona's 2017 Mobile World Congress.
Mobile e-commerce will dominate 45% of the American e-commerce market by 2020. If you’d rather let the dollars do the talking, that’s $284 billion in revenue. Mobile shopping is not to be ignored. Discover 6 key mobile technologies and trends from Barcelona's 2017 Mobile World Congress.
New digital trends are hitting the scene almost constantly. Read how to evaluate which of them is worth adopting to help you drive customer satisfaction and gain sustainable competitive advantage.
Providing advice and positioning yourself as an expert plays a vital role in attracting more customers. Learn 3 ways to share advice in order to turn shoppers into your customers.
The automotive industry faces some very unique challenges that need to be addressed tactically to ensure growth. In this article, we review 3 main challenges in the automotive industry and explain how Digital Advice helps to address them.
Major beauty brands, from Chanel and Christian Dior to Rimmel London and No7, are using digital technologies to aid the shoppers' decision making today. Data shows that it is working for them. We took a look at the four key digital advice approaches in the beauty industry.
With so many great things happening, 2016 provided us with some riveting material to write. We touched topics that try to explore the depths of a shopper’s psyche and help businesses figure out exactly what they can do to make their customers happy. Take a look at the most read articles of 2016 to see what struck a chord with the larger populace, what we learnt from it all and what it means to the future of retail and ecommerce.
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