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Today’s business owners MUST master the art of optimizing the customer experience and the purchase decision-making process.’s weekly newsletter features articles with actionable insights, tips, and techniques to engage shoppers, create better, guided shopping experiences, and drive purchases.

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mlHow do people choose and what influences their purchase decisions? This is the crucial question that anybody who sells to people has to ask and find answers to. is your source for the most current information, tips and trends on topics around Guided Selling, Customer behavior, and Decision-Making in varied industries. It is a must-read-blog for brands and retailers who want to engage their shoppers, facilitate purchase decisions, and sell smarter.

Markus Linder, CEO & Co-Founder SMARTASSISTANT