The goal of Guided Selling is to help facilitate the buying process for the customer. Everyone benefits: the buyers, who get exactly what they need, and the sellers, who have less actual ‘selling’ to do. Here’s why Guided Selling is needed in B2B commerce.
People know when they’re being sold to; they can sense it. And when they do, they’ll put walls up and won’t buy. Customers want to feel like they’re getting a good value, whether that means a good price, a high-quality product, or great service. More importantly, they want the product to satisfy their unique blend of needs and wants. That's why it's so important for you to understand why your customers decide to buy (or not).
Receive weekly updates on Guided Selling insights, trends and technologies.