At the heart of any growing eCommerce business lies the Customer MasterPlan model. The most successful businesses are those who move as many customers as possible from Stage 1 to Stage 5 of the model, and as quickly as possible. That’s because the real profits come from Repeat and Regular Buyers. Chloë Thomas, Best selling author and host of the eCommerce MasterPlan Podcast, explains how understanding the 6 Customer Relationship Levels and relationships between them helps to grow your eCommerce business.
You don’t convince people to buy your products if you neglect their needs — you do it by identifying the problems that people want solved and showing them something they actually would want to buy. Phil Cave, Founder of People Shaped Marketing explains why identifying your customers' needs is so crucial to creating the right business strategy, as well as better products and services.
An uncomfortable truth has reared its ugly head: brands big and small, local and international, aren’t delivering the experience customers crave. They’re falling short at various touch points in the digital shopping journey, and no enterprise is immune. Today’s consumers are less loyal than they ever have been. Here is what Guided selling can do for brands that might otherwise be struggling to find sure footing in modern consumer relations.
Every business needs a contact center to answer customer queries and resolve problems. However, there are many challenges to achieving customer satisfaction. For example, the cost of training agents, and ensuring their knowledge and skills keep pace with the changing customer behavior. This article explains how integrating interactive advice services can help solve these contact center challenges.
Only a few more weeks until it's "Goodbye 2015!". Wondering what you have to do to improve your business in 2016? To make it easy, we've put together a list of the 5 most important ecommerce and retail trends that are expected to crystalize in the coming year. #ecommerce #retail #trends
Telecom providers are facing fierce competition as they try to grow their customer base. The result are price wars that cannot be the holy grail of profitability. To be able to attract the segment of less price sensitive consumers who value services and the experience, it's all about keeping it simple. Find out how.
It's a staggering figure: 97% of e-commerce businesses fail every year! And, asked who their biggest competitor was, 99% of retailers will most likely drop the name “Amazon”.
Companies launch new products in a bid to change people’s lives for the better, and effectively appeal to a large customer base. But the initial response to products may turn out to be shockingly lackluster. It takes time before customers realize and wholeheartedly embrace the product.
Imagine customers recommending your products or services to their contacts, and actively campaigning for you at social networks. This is as good as promotion gets, and it’s totally free. For small businesses, getting such endorsement from your existing customers works better, but is even harder to achieve than any endorsement by popular figures.
What stops you from innovating? Are you terrified to try something new at your online store? Are you wary of adopting a new technology, even if it promises to help you and your customers in a positive way?
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