In Part 1, Phil Cave, Founder of People Shaped Marketing explained why Personas are a crucial part of your sales and marketing strategy. In an ‘always-on’ World demographics are no longer enough to base your entire strategy upon. In this second part, Phil shows you how to create effective Personas to increase your profits.
No demographic data will ever tell you who people really are – just what they are. Demographics are a good and necessary start, but it’s only 50% of the story… that’s why such tactics only get you conversion rates of maybe 0.5% or, if you’re lucky, 1%. But when you introduce Personas to that, conversion rates go up to 10-15%! In the first part of the guide, you will learn why you need Personas and where you should start.
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