Here are the 11 top reasons why your e-commerce website may be failing to convert. Run a thorough check-up of your website to get an insight into the existing problems that prevent you from converting shoppers.
The most important content types that help businesses convert shoppers are the ones that strengthen the brand, product, advice and comfort experience. Here is a compilation of the most effective content forms you should integrate to increase conversion and sales.
Check out this customer - sales assistant conversation in a shoe store: [jumbotron] Sales assistant - “Welcome, can I help you?” Customer - “Just looking for a pair of shoes” The sales assistant wanders off and returns with a stack of shoe boxes Sales assistant - “Have a look at these dress boots, made of quality leather.
Sad news: a big majority of visitors landing at your website for the first time and leaving within a minute or two are gone for good. The figures vary, but an average website has 60% bounce rate.
Abandoned shopping carts can be a heartbreaking sight for online businesses. So close and yet so far! There you had a potential sale, but missed out on due to a reason that could have been easily rectified.
The conversion rate (CR) at ecommerce stores rarely goes beyond the average 1.5% or 2%. That’s just 1 or 2 sales out of 100 visitors.
In many fields it holds true that "the customer knows best". In retail, however, it may not always be really smart to assume that customer is the best person to decide, which product to go for. Shoppers surely know their needs and requirements better than anybody else, but when it comes to choosing the most appropriate product or solution, very few are actually able to make the best possible choice.
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