Modern shoppers have more options than ever, so if they run into unexpected hitches, they can easily find a better shopping experience elsewhere. Each barrier to the shopping experience can cost you countless sales or conversions. Check out whether your website addresses the 4 key elements of a frictionless shopping experience to prevent your shoppers from abandoning your site.
Still only using Product Filters on your site? While faceted search is one of the most significant search innovations of our time, only a measly 16% of websites offer a good filtering experience. It is clear that a better, more effective solution is needed today. Guided Selling is considered as faceted search’s intuitive, personal and user-oriented counterpart. See how Guided Selling stacks up against Faceted Search & share your thoughts.
It is surprising how few people have had fantastic shopping experiences in recent months. According to New Wharton research, a mere 35%, (a third of shoppers) have had an extraordinary retail experience. Keep these 5 pillars in mind if you want to increase your chances of providing a “wow” retail experience that encourages your customers to return, boosts revenue and results in long-term profit.
A study by McKinsey&Company found that most brands are spending 70-90% of their marketing budgets on the final, transactional stage in a purchase decision journey. Yet, research shows that the stages before and after a purchase have the highest impact on (future) purchase decisions. So, what can brands do to make customers more likely to decide in their favor? See how Canon, L’Oréal, and Samsonite manage to drive engagement and repeat purchase by branding themselves as experts.
Offering services to satisfy the consumer's growing desire for convenience and immediacy provides a real opportunity for businesses to improve customer experience and reduce abandonment rates. See 6 ways how businesses offer instant gratification to differentiate and increase sales.
Major beauty brands, from Chanel and Christian Dior to Rimmel London and No7, are using digital technologies to aid the shoppers' decision making today. Data shows that it is working for them. We took a look at the four key digital advice approaches in the beauty industry.
With nowadays abundance of technology, people use digital tool to do all sorts of things. Only if these tools are people-friendly, they will have an impact on how we leverage technology and consume information. Read on to learn how you can make technology more human friendly.
The internet has made the term ‘Customer Service’ grow up. Keeping your customers happy has become a multi-platform, cross-media task rather than just the sales staff in your store and the people in your call centre as it was 10 years ago. So how do you engage the modern-day customer? We’ve gathered 7 great pieces of wisdom from business leaders that have got it right – complete with suggestions on how you can follow their lead in your business.
Showrooming, the practice of trying out products in a physical store and then buying them online for a lower price is something retailers have a strong disdain for. And why wouldn’t they? Showrooming turns stores into expensive fitting rooms flooded by people who aren’t there to make a purchase at all. You’d think that that’s just something physical stores have to put up with. However, recent findings show that this need not necessarily be the case.
As you’re reading this, you’re having an in-the-moment experience. You may be sitting in a comfortable chair or in a plastic seat on the bus, eating a sandwich, perhaps sipping some coffee, or listening to music. All these factors influence your current experience, which may be positive, indifferent or negative. Whatever happens in the next few minutes, can influence and turn this experience into a memory that will also determine whether you’ll decide to return at a later moment in time.
A 2016 consumer survey by SMARTASSISTANT and SapientNitro found that 67% customers in the US, UK and Germany shop at less than 5 different shopping destinations and only 10% shop at 9 or more stores. Given that brand loyalty and product allegiance have been declining for several years now, the focus of any successful business strategy should be to make your store the Point of Decision – the preferred place that customers come (back) to, to complete the purchase or seal the deal - Example: Dollar Shave Club
There are generally accepted traits that can help you understand how millennials think, how they shop, what they want, and what informs their purchase decisions. Taking these into consideration is crucial to successfully market to them. Here we take a look at precisely what impacts millennials decisions and what beneficial changes you could make. They might be easily accessible, but they are a discerning bunch with great expectations.
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