Amazon Dash – which has come to be known as the “buy button” – is Amazon’s new poster child. It’s a little Wi-Fi connected device, which you can stick to a wall, appliance, or door, that allows you to purchase items you need and have them delivered right to your door when pressed. It sounds great in theory, but what do the critics say? Is it a step in the right direction, or is Amazon doing something evil? Or, is it something else entirely?
The internet has made the term ‘Customer Service’ grow up. Keeping your customers happy has become a multi-platform, cross-media task rather than just the sales staff in your store and the people in your call centre as it was 10 years ago. So how do you engage the modern-day customer? We’ve gathered 7 great pieces of wisdom from business leaders that have got it right – complete with suggestions on how you can follow their lead in your business.
"All Who Worship Customer Loyalty are Liars. Everybody is kicking customer loyalty around, worshiping it and giving out recommendations right and left on how to nurture it and invest in it. Sweet things and lavish praise alone. But every side has its reverse and I crave for disclosing it: all those coupons and discounts are a downright lie and delusion […]." In this article, Max Krukovsky, CEO and Co-Founder of Mavitech, busts 6 myths on customer loyalty in e-commerce.
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