At the heart of any growing eCommerce business lies the Customer MasterPlan model. The most successful businesses are those who move as many customers as possible from Stage 1 to Stage 5 of the model, and as quickly as possible. That’s because the real profits come from Repeat and Regular Buyers. Chloë Thomas, Best selling author and host of the eCommerce MasterPlan Podcast, explains how understanding the 6 Customer Relationship Levels and relationships between them helps to grow your eCommerce business.
First of all, a customer who feels special is going to trust that you have their best interests at heart and aren’t simply trying to turn a profit. Secondly, consumers now have more power than ever to improve or trash your public image due to the ever-growing interconnectedness of the world through social media. The best way to approach the tactic of making your customers feel unique is to guide them through a personalized decision-making process. See how to do it right.
Want to create more targeted product guides and help shoppers perceive the benefits of your product lines? Involve customers in the process of designing your Guided Selling solutions. #userengagement #guidedselling
By simplifying the purchase process by 20%, you can increase customer loyalty by 86%. What is Decision Fatigue, how does it affect sales, and how can you ensure that consumers are confident with their choice as well as more satisfied with their purchase? #decisionsimplicity #customerexperience
4 examples how conversations can help you to build meaningful relationships with your visitors and create trust – on and off the site.
Finding out the actual needs of your clients is a way to make them feel acknowledged and happy with your service and the products they buy.
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