Our brains usually run on autopilot despite fooling us into believing that we know exactly what we are doing. Experts even claim that 90% of all purchase decisions are not made consciously, but subconsciously. Explore 5 interesting studies that shine a light on how our emotions, social bias and social influences affect our decisions and purchasing behavior.
While carriers’ websites have certainly improved in recent years, figuring out which network, device and plan is the best deal is still a consumer nightmare. Hanna Watkin went on that quest and identified 4 key elements that support decision-making when choosing the best mobile plan.
While it’s clear that technology is changing us and the way we live, we might not know just how much it influences the choices we make. Here’s a compilation of 10 stunning ways how technology shapes our behavior and influences our decisions - with and without us knowing.
Understanding how your consumers make decisions is what informed marketing is all about. A consumer may decide at the "spur of the moment", based on emotion, or after conducting meticulous research. Each of these decision types requires a particular set of marketing activities in order to influence the buying journey. Learn how to recognize the 3 types of buying decisions and discover which marketing activities are appropriate for each type.
B2B buyers are traditionally treated as strictly rational, fact-based beings. However, digital technologies have introduced a new breed of B2B buyers who are bringing emotional motives into their purchase decisions. Research shows that today 2/3 of B2B buying decisions consists of emotional motives. Learn how to influence the decision-making of the new breed of B2B buyers by gearing your communication strategy towards both emotional and rational aspects.
A study by McKinsey&Company found that most brands are spending 70-90% of their marketing budgets on the final, transactional stage in a purchase decision journey. Yet, research shows that the stages before and after a purchase have the highest impact on (future) purchase decisions. So, what can brands do to make customers more likely to decide in their favor? See how Canon, L’Oréal, and Samsonite manage to drive engagement and repeat purchase by branding themselves as experts.
Providing advice and positioning yourself as an expert plays a vital role in attracting more customers. Learn 3 ways to share advice in order to turn shoppers into your customers.
In 2016, a growing number of businesses offered digital advisors to help their visitors make purchase decision. In this article, Hanna Watkin reviews 17 of the best advisors we have seen last year.
In an age where everyone spends most of their day on social media, there’s no doubt that celebrities have an impact on our lives. But marketing values have changed throughout the years. From once using a products’ attributes as the key point of selling, to involving celebrities, today it’s mainly about how well a company manages to educate consumers about the personal values, benefits and quality of a product.
There are generally accepted traits that can help you understand how millennials think, how they shop, what they want, and what informs their purchase decisions. Taking these into consideration is crucial to successfully market to them. Here we take a look at precisely what impacts millennials decisions and what beneficial changes you could make. They might be easily accessible, but they are a discerning bunch with great expectations.
With the evolution of digital shopping and technology completely changing consumer behavior, businesses are forced to look into new ways to be relevant in the modern decision-making process. So what are the opportunities Digital advice offers in each stage of the customer purchase decision process to increase conversions and brand awareness?
To craft optimized shopping experiences that resonate with buyers and to help you drive sales as well as loyalty, you have to understand the key emotional drivers in your shopper’s purchase journey. Let’s run through the 8 emotional shopping states that influence shopping behaviors, and explore strategies, that you can employ to connect and engage with customers in different emotional mindsets.
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