In an age where everyone spends most of their day on social media, there’s no doubt that celebrities have an impact on our lives. But marketing values have changed throughout the years. From once using a products’ attributes as the key point of selling, to involving celebrities, today it’s mainly about how well a company manages to educate consumers about the personal values, benefits and quality of a product.
There are generally accepted traits that can help you understand how millennials think, how they shop, what they want, and what informs their purchase decisions. Taking these into consideration is crucial to successfully market to them. Here we take a look at precisely what impacts millennials decisions and what beneficial changes you could make. They might be easily accessible, but they are a discerning bunch with great expectations.
With the evolution of digital shopping and technology completely changing consumer behavior, businesses are forced to look into new ways to be relevant in the modern decision-making process. So what are the opportunities Digital advice offers in each stage of the customer purchase decision process to increase conversions and brand awareness?
To craft optimized shopping experiences that resonate with buyers and to help you drive sales as well as loyalty, you have to understand the key emotional drivers in your shopper’s purchase journey. Let’s run through the 8 emotional shopping states that influence shopping behaviors, and explore strategies, that you can employ to connect and engage with customers in different emotional mindsets.
Studies show that businesses that implement Guided Selling solutions were able to increase their sale conversion rates by an average 30-70%, and could generate higher sales by approximately 20%. Let us consider several common impediments for the conversion of interest into a sale when customers shop, and uncover what role Guided Selling plays in helping you to best overcome them.
Every website design decision has the potential to boost usability and impact sales. Through understanding the power of UX design, and knowing how interface design choices influence purchase decisions, you can create an environment that’s habitable for shoppers and helps them make decisions. Here are some of the most critical elements of your interface design that have a great effect on your ability to facilitate purchase decision-making on your site.
More than 50% e-commerce traffic now comes from mobile users as opposed to desktops. Consumers are now in an ‘Always-On Shopping mode”. They browse products on the go, buy on impulse, even reject quickly. A neat and crisp UX can make sure the rejections are kept to a minimum. In this article you will find 6 ways that we believe will help you in delivering an efficient mobile shopping experience that will make your shoppers decide to purchase – for sure.
Gamification doesn’t mean that you have to convince your IT department to develop sophisticated video games. It’s more about turning something with a non-game context, such as shopping, into a game, making the journey toward the end result more fun and enjoyable. Here are some examples of gamified shopping apps that use Guided Selling to engage, understand likes and dislikes, and help shoppers find the most suitable product on the go.
The mobile shopping wave is just breaking! In the USA, it overtook desktop shopping for the first time on Black Friday in 2015, with mobile activity being responsible for 53% of shopping visits. In Europe, spending on mobiles rose 66% and was responsible for 45 billion Euros in sales in 2015. In this article, we highlight some of the fundamental changes in customer behaviour brought about by the rise in mobile adoption to help you reap the rewards of going mobile.
Choice overload is what happens when we’re faced with more possibilities than we can easily comprehend. There are many side-effects that you’ll experience if your customers face choice overload. Each having an undesirable impact on your sales. Reducing complexity and narrowing choice can boost your revenues by 5-40%.
62% of people who view unboxing videos do so when researching a particular product. Why are unboxing videos so popular and how can you use them to support purchase decisions effectively? #unboxingvideo #ecommerce
Men and women approach shopping with different motives, perspectives, rationales and considerations. How gender can affect online buying behaviour and what you can do to make it work in your favour. #men #women #ecommerce
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