Major beauty brands, from Chanel and Christian Dior to Rimmel London and No7, are using digital technologies to aid the shoppers' decision making today. Data shows that it is working for them. We took a look at the four key digital advice approaches in the beauty industry.
In 2016, a growing number of businesses offered digital advisors to help their visitors make purchase decision. In this article, Hanna Watkin reviews 17 of the best advisors we have seen last year.
We've asked retailers, brands and e-commerce experts: What are good ways to help shoppers make purchase decisions? And, how is Guided Selling influencing the purchase decision process? Read what they said...
The retail industry is in the midst of a digital revolution. According to Deloitte, 36% of in-store sales were influenced by digital technology and this year it will reach a value that’s well over 50%. Integrating technology and offering digital advice is an important part of any strategy that aims at upgrading and modernizing the POS. In this article we are discussing different ways to use digital advice in your store.
Still spending hours and dollars talking to your customers on the phone? It’s a good thing, the talking. The dollars however, could use some saving. Businesses could greatly cut back on costs and provide seamless, more satisfying customer experiences by digitizing their customer service. Especially when you are selling online, it’s only fitting that the service be online too. Take a look at why digitizing customer care can help improve your customer experience.
This year’s Guided Selling Live! conference under the theme “Need-based Personalization” gathered some of the world’s foremost industry leaders and experts to discuss how businesses can make sure to deliver exceptional customer experiences in a time when digital is the name of the game. Read what we've learned.
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