B2B sales is changing, you’ve heard it before. While the majority of B2B companies embrace digital to increase internal efficiencies and reduce cost, most of them are lagging behind where digitization truly makes a difference: sales and customers experience. McKinsey found that businesses that use digital technologies in these areas generate 3-5% more revenue and are 15% more profitable. We highlight 3 core initiatives to digitize and improve your B2B sales experience.
New digital trends are hitting the scene almost constantly. Read how to evaluate which of them is worth adopting to help you drive customer satisfaction and gain sustainable competitive advantage.
The retail industry is in the midst of a digital revolution. According to Deloitte, 36% of in-store sales were influenced by digital technology and this year it will reach a value that’s well over 50%. Integrating technology and offering digital advice is an important part of any strategy that aims at upgrading and modernizing the POS. In this article we are discussing different ways to use digital advice in your store.
Digital transformation isn’t just a single, isolated activity. It’s not that you just have to offer a mobile-optimized website or use Pinterest as a new touchpoint and suddenly have done some digital transforming. Digital transformation revitalizes the entire business model. It affects not only operational procedures, but the product itself, as well as whom the product is targeting, and how...
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