B2B sales is changing, you’ve heard it before. While the majority of B2B companies embrace digital to increase internal efficiencies and reduce cost, most of them are lagging behind where digitization truly makes a difference: sales and customers experience. McKinsey found that businesses that use digital technologies in these areas generate 3-5% more revenue and are 15% more profitable. We highlight 3 core initiatives to digitize and improve your B2B sales experience.
New digital trends are hitting the scene almost constantly. Read how to evaluate which of them is worth adopting to help you drive customer satisfaction and gain sustainable competitive advantage.
In the wake of digitalization megatrends, we see businesses across all sectors integrating digital advice solutions to improve their customer satisfaction levels and bolster sales – from 20% and up. Martin Schliefnig - Managing Director and Co-Founder of SMARTASSISTANT, explains how Guided Selling solutions allow you to stand out above the competition and step up as trusted expert and advisor who cares about giving shoppers what they want: an easy way to shop.
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