With so many great things happening, 2016 provided us with some riveting material to write. We touched topics that try to explore the depths of a shopper’s psyche and help businesses figure out exactly what they can do to make their customers happy. Take a look at the most read articles of 2016 to see what struck a chord with the larger populace, what we learnt from it all and what it means to the future of retail and ecommerce.
During the holiday season consumers will encounter countless special offers, discounts, and door-buster deals. With the growing popularity of mobile shopping, it is essential to keep m-commerce shoppers in mind when preparing for the holiday shopping season. You need to be extra smart and engaging, to gain their attention, limit frustration and truly enhance the experience.
"The other day, I had an interesting talk with a passionate retailer for snowboard gear - Tom. Out of professional curiosity, I asked him why they had no online presence. The subsequent chat was an eye-opener for me having been involved in e-commerce for over 10 years…. He was dead against it." - Markus Linder, CEO and Co-Founder of SMARTASSISTANT responds to the 4 most common arguments used by businesses against having an online presence.
Modern customers demand more individualized experiences that take their needs into account. But how can retailers and brands integrate need-based and customer-centric approaches across different channels in order to thrive in the future?
Only a few more weeks until it's "Goodbye 2015!". Wondering what you have to do to improve your business in 2016? To make it easy, we've put together a list of the 5 most important ecommerce and retail trends that are expected to crystalize in the coming year. #ecommerce #retail #trends
Here are the 11 top reasons why your e-commerce website may be failing to convert. Run a thorough check-up of your website to get an insight into the existing problems that prevent you from converting shoppers.
Check out this customer - sales assistant conversation in a shoe store: [jumbotron] Sales assistant - “Welcome, can I help you?” Customer - “Just looking for a pair of shoes” The sales assistant wanders off and returns with a stack of shoe boxes Sales assistant - “Have a look at these dress boots, made of quality leather.
Most online stores make the mistake of being contented with 2 – 3% conversion rate (CVR), which is also the average CVR of ecommerce stores nowadays. But then, as it turns out, there are also individual businesses managing to convert as much as 30% or 40% of their visitors into satisfied customers. MarketingSherpa conducted an independent ecommerce benchmark study to survey 2912 online retailers and found that the majority of respondents claim to achieve more than 10% CR.
Abandoned shopping carts can be a heartbreaking sight for online businesses. So close and yet so far! There you had a potential sale, but missed out on due to a reason that could have been easily rectified.
If you find yourself having difficulties getting visitors to buy from you and are not selling as much as you would like to, chances are you are not addressing the online shopping pain points of your potential customers. Online Shopping is undoubtedly on an upward trajectory. But, here's the kicker:
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