Modern shoppers have more options than ever, so if they run into unexpected hitches, they can easily find a better shopping experience elsewhere. Each barrier to the shopping experience can cost you countless sales or conversions. Check out whether your website addresses the 4 key elements of a frictionless shopping experience to prevent your shoppers from abandoning your site.
Amazon Dash – which has come to be known as the “buy button” – is Amazon’s new poster child. It’s a little Wi-Fi connected device, which you can stick to a wall, appliance, or door, that allows you to purchase items you need and have them delivered right to your door when pressed. It sounds great in theory, but what do the critics say? Is it a step in the right direction, or is Amazon doing something evil? Or, is it something else entirely?
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