In Part 1, Phil Cave, Founder of People Shaped Marketing explained why Personas are a crucial part of your sales and marketing strategy. In an ‘always-on’ World demographics are no longer enough to base your entire strategy upon. In this second part, Phil shows you how to create effective Personas to increase your profits.
No demographic data will ever tell you who people really are – just what they are. Demographics are a good and necessary start, but it’s only 50% of the story… that’s why such tactics only get you conversion rates of maybe 0.5% or, if you’re lucky, 1%. But when you introduce Personas to that, conversion rates go up to 10-15%! In the first part of the guide, you will learn why you need Personas and where you should start.
Major beauty brands, from Chanel and Christian Dior to Rimmel London and No7, are using digital technologies to aid the shoppers' decision making today. Data shows that it is working for them. We took a look at the four key digital advice approaches in the beauty industry.
In 2016, a growing number of businesses offered digital advisors to help their visitors make purchase decision. In this article, Hanna Watkin reviews 17 of the best advisors we have seen last year.
The goal of Guided Selling is to help facilitate the buying process for the customer. Everyone benefits: the buyers, who get exactly what they need, and the sellers, who have less actual ‘selling’ to do. Here’s why Guided Selling is needed in B2B commerce.
We've asked retailers, brands and e-commerce experts: What are good ways to help shoppers make purchase decisions? And, how is Guided Selling influencing the purchase decision process? Read what they said...
You don’t convince people to buy your products if you neglect their needs — you do it by identifying the problems that people want solved and showing them something they actually would want to buy. Phil Cave, Founder of People Shaped Marketing explains why identifying your customers' needs is so crucial to creating the right business strategy, as well as better products and services.
Chatbots and Virtual Assistants are artificial intelligence systems that can communicate with users on a more personal level. This undoubtedly creates new opportunities for businesses to engage and connect with audiences in real-time to help them resolve whichever customer service issues they have, shopping advice they need, and information they seek — in a fast and automated fashion. So what did change that bots are creating a worldwide buzz? Well, the consumer did.
Given the consumer’s craving for interactivity and quick results, Guided Selling should be an integral and essential part of your store’s customer service offering. But where do you get started and how? Should you put your IT on the job of creating your interactive advisors or leverage existing technologies to get it done? Let’s look at some pros and cons to consider.
With the evolution of digital shopping and technology completely changing consumer behavior, businesses are forced to look into new ways to be relevant in the modern decision-making process. So what are the opportunities Digital advice offers in each stage of the customer purchase decision process to increase conversions and brand awareness?
This year’s Guided Selling Live! conference under the theme “Need-based Personalization” gathered some of the world’s foremost industry leaders and experts to discuss how businesses can make sure to deliver exceptional customer experiences in a time when digital is the name of the game. Read what we've learned.
Keeping your customers happy is easier said than done. It’s a job that takes the perfect mix of skill, research and technology. Most of all, it takes a complete shift in attitude, from profit-first to customer-first. In the process of doing so, you will face some unique challenges, as customer experience isn’t an exact science. Myra walks you through the three central challenges you will face in the process of giving your customers a great experience.
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