We've asked retailers, brands and e-commerce experts: What are good ways to help shoppers make purchase decisions? And, how is Guided Selling influencing the purchase decision process? Read what they said...
You don’t convince people to buy your products if you neglect their needs — you do it by identifying the problems that people want solved and showing them something they actually would want to buy. Phil Cave, Founder of People Shaped Marketing explains why identifying your customers' needs is so crucial to creating the right business strategy, as well as better products and services.
Chatbots and Virtual Assistants are artificial intelligence systems that can communicate with users on a more personal level. This undoubtedly creates new opportunities for businesses to engage and connect with audiences in real-time to help them resolve whichever customer service issues they have, shopping advice they need, and information they seek — in a fast and automated fashion. So what did change that bots are creating a worldwide buzz? Well, the consumer did.
Given the consumer’s craving for interactivity and quick results, Guided Selling should be an integral and essential part of your store’s customer service offering. But where do you get started and how? Should you put your IT on the job of creating your interactive advisors or leverage existing technologies to get it done? Let’s look at some pros and cons to consider.
With the evolution of digital shopping and technology completely changing consumer behavior, businesses are forced to look into new ways to be relevant in the modern decision-making process. So what are the opportunities Digital advice offers in each stage of the customer purchase decision process to increase conversions and brand awareness?
This year’s Guided Selling Live! conference under the theme “Need-based Personalization” gathered some of the world’s foremost industry leaders and experts to discuss how businesses can make sure to deliver exceptional customer experiences in a time when digital is the name of the game. Read what we've learned.
Keeping your customers happy is easier said than done. It’s a job that takes the perfect mix of skill, research and technology. Most of all, it takes a complete shift in attitude, from profit-first to customer-first. In the process of doing so, you will face some unique challenges, as customer experience isn’t an exact science. Myra walks you through the three central challenges you will face in the process of giving your customers a great experience.
You already know what you can and want to achieve with your Guided Selling initiative? An important question to answer now is: How to integrate your solution in order to maximize your success? Vera Mayer, VP of Professional Services at SMARTASSISTANT, comes to your rescue with a list of 4 best practice tips to successfully integrate your Guided Selling solution in the customer journey and provide the right level of decision support in the right moment.
In the wake of digitalization megatrends, we see businesses across all sectors integrating digital advice solutions to improve their customer satisfaction levels and bolster sales – from 20% and up. Martin Schliefnig - Managing Director and Co-Founder of SMARTASSISTANT, explains how Guided Selling solutions allow you to stand out above the competition and step up as trusted expert and advisor who cares about giving shoppers what they want: an easy way to shop.
Choice overload is real. As a coping mechanism, today's shoppers want to feel in control - from discovering a new product to making a purchase decision. To satisfy these shoppers, you have to help them stay in control of their options without overwhelming them. This is where Guided Selling comes into play. It works like a knowledgeable sales associate who is available 24/7 to listen to, educate, and support shoppers discover suitable products faster. Read to find out how Guided Selling works and why it succeeds where other strategies fail.
What are you doing on June 23? Not sure yet? Then, join us in New York for Guided Selling Live! Guided Selling Live! is the only event that covers Guided Selling strategies and tactics to help you create unique experiences for your digital shoppers. It's where the industry’s best minds come together to share ideas, learn from each other, discover trends, and exchange thoughts on how to serve customer better, faster and smarter with Guided Selling.
You know about the strategic importance of digital advice in today's busy and choice-overloaded society, but always thought that it's too difficult to set up a successful solution? Well, we've got something for you. Today, SMARTASSISTANT, leading Guided Selling technology provider, launched Zuvoo Freemium. The SaaS solution allows organizations to build and design interactive product finders, product advisors and wizards in a few easy steps.
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