The retail industry is in the midst of a digital revolution. According to Deloitte, 36% of in-store sales were influenced by digital technology and this year it will reach a value that’s well over 50%. Integrating technology and offering digital advice is an important part of any strategy that aims at upgrading and modernizing the POS. In this article we are discussing different ways to use digital advice in your store.
Customers go in-store for an experience they can’t get online – for many people shopping is a pleasurable leisure activity, as well as a means to buy things. Physical stores are tapping into this by revamping key functions, such as layout and product display to create spaces people want to spend time in. It’s about customer interaction and discovery rather than selling. Cate Trotter, Head of Trends at Insider Trends unveils three of the most exciting retail trends emerging around the world.
The importance of improving the in-store experience cannot be overstated. As shoppers are becoming more digital, they take their high expectations from an online shopping environment to the bricks-and-mortar. There are 3 essential factors that need to be addressed by all retailers that want to improve their in-store experience.
This year’s Guided Selling Live! conference under the theme “Need-based Personalization” gathered some of the world’s foremost industry leaders and experts to discuss how businesses can make sure to deliver exceptional customer experiences in a time when digital is the name of the game. Read what we've learned.
The usage of digital technology changes consumer behavior fundamentally – in both purpose and in methodology. Retailers need to be present during all relevant moments in the digital purchase journey to engage shoppers coming to their store and surprise them with a great in-store experience, they may not have expected. What digital technologies shape the in-store shopping experience and how to sucessfully integrate them?
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