The amount of information, choice and technological opportunities that are available today make nearly everyone expect more. It’s no longer enough to put products out on display and expect consumers to buy. To enrich the understanding of consumer behavior and expectations today, SMARTASSISTANT and ResearchScape International conducted a survey of 573 consumers in the US, UK and Germany to learn more about their perceptions, expectations, behaviors and habits across various channels, industries, and contexts.
At any given moment, there are 4 types of shoppers coming to your store. Depending on the product domain, shopper intentions, preferences and product knowledge, they want to explore and navigate your store in different ways. Find out how.
Recent years have seen an incredible surge in mobile device usage globally, and this coupled with improving high speed internet access creates new opportunities for both consumers and retailers. This infographic provides interesting information on mobile consumer shopping habits and methods that retailers can implement to capitalize on the available opportunities.
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