The Millennials (folks born between 1980 and 2000) are the new belle of the consumer ball, and ageing Gen-Xers (born in the ‘60s and ‘70s) are straining every sinew trying to successfully market to them. And the results are not always pretty — there’s a steep learning curve inherent in marketing to this new audience. Here are seven truths businesses need to understand in order to reach that most coveted of demographics in the new millennium.
62% of people who view unboxing videos do so when researching a particular product. Why are unboxing videos so popular and how can you use them to support purchase decisions effectively? #unboxingvideo #ecommerce
The most important content types that help businesses convert shoppers are the ones that strengthen the brand, product, advice and comfort experience. Here is a compilation of the most effective content forms you should integrate to increase conversion and sales.
The conversion rate (CR) at ecommerce stores rarely goes beyond the average 1.5% or 2%. That’s just 1 or 2 sales out of 100 visitors.
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