No longer do organizations have the monopoly on information. Accelerated digital disruption has allowed individuals to become data gatherers, using and sharing information across various platforms. The implication is that the customer now holds all the cards. They own the relationships they create, and determine, on their own terms, how they want to interact with businesses. It’s a landscape where “me” reaches out to “B,” instead of the other way around — Welcome to Me2B commerce!
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