During the holiday season consumers will encounter countless special offers, discounts, and door-buster deals. With the growing popularity of mobile shopping, it is essential to keep m-commerce shoppers in mind when preparing for the holiday shopping season. You need to be extra smart and engaging, to gain their attention, limit frustration and truly enhance the experience.
Experts predict that by 2018, mobile purchases will account for nearly half of all e-commerce transactions. Extrapolate that figure and you’ll see a time in the very near future when mobile devices overtake desktop purchases entirely. So it can never be too early to craft your mobile strategy. Let’s look at some key ingredients required to write the perfect mobile-commerce recipe.
Every website design decision has the potential to boost usability and impact sales. Through understanding the power of UX design, and knowing how interface design choices influence purchase decisions, you can create an environment that’s habitable for shoppers and helps them make decisions. Here are some of the most critical elements of your interface design that have a great effect on your ability to facilitate purchase decision-making on your site.
More than 50% e-commerce traffic now comes from mobile users as opposed to desktops. Consumers are now in an ‘Always-On Shopping mode”. They browse products on the go, buy on impulse, even reject quickly. A neat and crisp UX can make sure the rejections are kept to a minimum. In this article you will find 6 ways that we believe will help you in delivering an efficient mobile shopping experience that will make your shoppers decide to purchase – for sure.
Gamification doesn’t mean that you have to convince your IT department to develop sophisticated video games. It’s more about turning something with a non-game context, such as shopping, into a game, making the journey toward the end result more fun and enjoyable. Here are some examples of gamified shopping apps that use Guided Selling to engage, understand likes and dislikes, and help shoppers find the most suitable product on the go.
The mobile shopping wave is just breaking! In the USA, it overtook desktop shopping for the first time on Black Friday in 2015, with mobile activity being responsible for 53% of shopping visits. In Europe, spending on mobiles rose 66% and was responsible for 45 billion Euros in sales in 2015. In this article, we highlight some of the fundamental changes in customer behaviour brought about by the rise in mobile adoption to help you reap the rewards of going mobile.
Ebay predicts that by the end of this year, 30% of all e-commerce sales will take place on a mobile device. Creating a compelling mobile experience is now MORE important than ever!
Recent years have seen an incredible surge in mobile device usage globally, and this coupled with improving high speed internet access creates new opportunities for both consumers and retailers. This infographic provides interesting information on mobile consumer shopping habits and methods that retailers can implement to capitalize on the available opportunities.
Technology is a cruel thing. It doesn’t really wait for the people to catch up before taking the next big leap. At a time when businesses are finding it hard to catch up with the latest in ecommerce, mobile commerce has already displaced ecommerce to be the “next big thing”.
Receive weekly updates on Guided Selling insights, trends and technologies.