The importance of improving the in-store experience cannot be overstated. As shoppers are becoming more digital, they take their high expectations from an online shopping environment to the bricks-and-mortar. There are 3 essential factors that need to be addressed by all retailers that want to improve their in-store experience.
Sure you have come across the terms multi-channel and omnichannel retailing. We are seeing these terms often used interchangeably, while they address two completely different strategies how businesses can interact with their customers across channels. Understanding the difference lets you apply the concepts to improve your customer experience most effectively.
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