Showrooming, the practice of trying out products in a physical store and then buying them online for a lower price is something retailers have a strong disdain for. And why wouldn’t they? Showrooming turns stores into expensive fitting rooms flooded by people who aren’t there to make a purchase at all. You’d think that that’s just something physical stores have to put up with. However, recent findings show that this need not necessarily be the case.
The importance of improving the in-store experience cannot be overstated. As shoppers are becoming more digital, they take their high expectations from an online shopping environment to the bricks-and-mortar. There are 3 essential factors that need to be addressed by all retailers that want to improve their in-store experience.
Keeping your customers happy is easier said than done. It’s a job that takes the perfect mix of skill, research and technology. Most of all, it takes a complete shift in attitude, from profit-first to customer-first. In the process of doing so, you will face some unique challenges, as customer experience isn’t an exact science. Myra walks you through the three central challenges you will face in the process of giving your customers a great experience.
With retailers focusing only on certain channels, they're missing out on various opportunities to up-sell and increase average sale per customer. Here are some ways retailers could tap into omni-channel shoppers.
Sure you have come across the terms multi-channel and omnichannel retailing. We are seeing these terms often used interchangeably, while they address two completely different strategies how businesses can interact with their customers across channels. Understanding the difference lets you apply the concepts to improve your customer experience most effectively.
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