“We messed up. As technologists, tasked with delivering content and services to users, we lost track of the user experience. […]", says Scott Cunningham at IAB. Digital Marketing budgets are increasing, as is the number of people who install Ad-blockers. Sellers and advertisers have to pull up their socks and up their game to make their ads deliver value, not noise. Time to look at four ad formats that are most promising to help you reach and engage users with relevant, personalized ads and increase your advertising ROI.
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