This year’s Guided Selling Live! conference under the theme “Need-based Personalization” gathered some of the world’s foremost industry leaders and experts to discuss how businesses can make sure to deliver exceptional customer experiences in a time when digital is the name of the game. Read what we've learned.
Keeping your customers happy is easier said than done. It’s a job that takes the perfect mix of skill, research and technology. Most of all, it takes a complete shift in attitude, from profit-first to customer-first. In the process of doing so, you will face some unique challenges, as customer experience isn’t an exact science. Myra walks you through the three central challenges you will face in the process of giving your customers a great experience.
What started out as brands trying to figure out how to personalize the shopping experience led to the emergence of Curated shopping – a trend that kicked off around 2012/2013. Several brands and retailers started to integrate curated commerce concepts to help shoppers discover interesting products based on their personal preferences. But how exactly does Curated shopping work and how successful is it really?
Modern customers demand more individualized experiences that take their needs into account. But how can retailers and brands integrate need-based and customer-centric approaches across different channels in order to thrive in the future?
In theory, creating an effective product finder shouldn’t be too hard: Ask your shoppers a few questions, present them with their choices, get them to buy. Easy, right? Well, not quite. In this article, you'll learn more about creating truly effective product finders.
Part 2 - By creating unique and highly personalized experiences, you can improve your chances of converting browsers into buyers. This article explores the 5 main strategies you can use to create personalized shopping experiences. Find out how they work and which ones are most effective for your business.
Personalization is not just another hot trend (don’t expect for it to go away quickly), but a crucial method for retailers, brands and service providers to differentiate from competitors and drive revenues. Learn what it is and how it can help you grow your business.
But why is that? Is it just another buzz that will eventually fade? In this case, the answer is no.
It’s not uncommon to find websites that are busy generating and providing recommendations, that it makes it difficult for visitors to find their way in between all the special offers, best buys and most sold products. Knowing where, when and how to integrate recommendations in your online shop is the trick that allows them to be considered in your shopper's journey to purchase. [section label="Listen"] Time to listen Some people who earn their living by giving advice, all have two things in common:
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