People know when they’re being sold to; they can sense it. And when they do, they’ll put walls up and won’t buy. Customers want to feel like they’re getting a good value, whether that means a good price, a high-quality product, or great service. More importantly, they want the product to satisfy their unique blend of needs and wants. That's why it's so important for you to understand why your customers decide to buy (or not).
With the evolution of digital shopping and technology completely changing consumer behavior, businesses are forced to look into new ways to be relevant in the modern decision-making process. So what are the opportunities Digital advice offers in each stage of the customer purchase decision process to increase conversions and brand awareness?
To craft optimized shopping experiences that resonate with buyers and to help you drive sales as well as loyalty, you have to understand the key emotional drivers in your shopper’s purchase journey. Let’s run through the 8 emotional shopping states that influence shopping behaviors, and explore strategies, that you can employ to connect and engage with customers in different emotional mindsets.
Choice overload is what happens when we’re faced with more possibilities than we can easily comprehend. There are many side-effects that you’ll experience if your customers face choice overload. Each having an undesirable impact on your sales. Reducing complexity and narrowing choice can boost your revenues by 5-40%.
Businesses have always been intrigued by the science behind choice. What influences purchase decisions? What makes customers choose one product over the other?
While shopping, consumers are uncertain about many things, and often associate the purchasing process or choosing a product and vendor with various risks. Let’s have a look at the 5 types of perceived risk online customers face at the time of purchase, and how online businesses can deal with them.
If there’s one subject marketers must study, other than marketing of course, it to be psychology (or social psychology to be more precise). Marketing is all about understanding consumers’ psychology - how they make their purchase decisions, how you can influence it, and how to get their attention. Psychology can explain why a particular marketing tactic worked out or fell short.
Finding out the actual needs of your clients is a way to make them feel acknowledged and happy with your service and the products they buy.
The reasons behind liking or disliking someone are obviously more emotional than logical. As a study by Frank Bernieri of Oregon State University indicates, we make strong initial judgments of a person from observing just a few seconds, or a "thin slice", of their behavior. It is absolutely safe to say that the same applies to how your customers feel about your business.
Check out this customer - sales assistant conversation in a shoe store: [jumbotron] Sales assistant - “Welcome, can I help you?” Customer - “Just looking for a pair of shoes” The sales assistant wanders off and returns with a stack of shoe boxes Sales assistant - “Have a look at these dress boots, made of quality leather.
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