With so many great things happening, 2016 provided us with some riveting material to write. We touched topics that try to explore the depths of a shopper’s psyche and help businesses figure out exactly what they can do to make their customers happy. Take a look at the most read articles of 2016 to see what struck a chord with the larger populace, what we learnt from it all and what it means to the future of retail and ecommerce.
With a new year comes change. New consumer behaviour and demands form new trends and, consequently, require new tools and technologies to be incorporated. New opportunities for those retailers bold enough to make the leap. To help you understand what to expect and how these changes may affect your business, Markus Linder (CEO, SMARTASSISTANT) shares the 6 top trends and challenges for 2017.
Customers go in-store for an experience they can’t get online – for many people shopping is a pleasurable leisure activity, as well as a means to buy things. Physical stores are tapping into this by revamping key functions, such as layout and product display to create spaces people want to spend time in. It’s about customer interaction and discovery rather than selling. Cate Trotter, Head of Trends at Insider Trends unveils three of the most exciting retail trends emerging around the world.
The importance of improving the in-store experience cannot be overstated. As shoppers are becoming more digital, they take their high expectations from an online shopping environment to the bricks-and-mortar. There are 3 essential factors that need to be addressed by all retailers that want to improve their in-store experience.
The mobile shopping wave is just breaking! In the USA, it overtook desktop shopping for the first time on Black Friday in 2015, with mobile activity being responsible for 53% of shopping visits. In Europe, spending on mobiles rose 66% and was responsible for 45 billion Euros in sales in 2015. In this article, we highlight some of the fundamental changes in customer behaviour brought about by the rise in mobile adoption to help you reap the rewards of going mobile.
Only a few more weeks until it's "Goodbye 2015!". Wondering what you have to do to improve your business in 2016? To make it easy, we've put together a list of the 5 most important ecommerce and retail trends that are expected to crystalize in the coming year. #ecommerce #retail #trends
Understanding your customer preferences first and using the most suitable technology to create retail and e-tail experiences that resonate with shoppers lets you improve sales and connect more with your them - online and offline.
Ebay predicts that by the end of this year, 30% of all e-commerce sales will take place on a mobile device. Creating a compelling mobile experience is now MORE important than ever!
With retailers focusing only on certain channels, they're missing out on various opportunities to up-sell and increase average sale per customer. Here are some ways retailers could tap into omni-channel shoppers.
Recent years have seen an incredible surge in mobile device usage globally, and this coupled with improving high speed internet access creates new opportunities for both consumers and retailers. This infographic provides interesting information on mobile consumer shopping habits and methods that retailers can implement to capitalize on the available opportunities.
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