Millennials have dominated the discussions around generational change and consumer trends. Retailers and brands have obsessed over Millennials to learn what matters to them and build products and services around those desires. But there is a new generation right behind them, deserving of your attention: Gen Z. They prefer solving problems on their own instead of asking for help and feel good if you give them a chance to be their own hero.
Given the consumer’s craving for interactivity and quick results, Guided Selling should be an integral and essential part of your store’s customer service offering. But where do you get started and how? Should you put your IT on the job of creating your interactive advisors or leverage existing technologies to get it done? Let’s look at some pros and cons to consider.
There are generally accepted traits that can help you understand how millennials think, how they shop, what they want, and what informs their purchase decisions. Taking these into consideration is crucial to successfully market to them. Here we take a look at precisely what impacts millennials decisions and what beneficial changes you could make. They might be easily accessible, but they are a discerning bunch with great expectations.
Still spending hours and dollars talking to your customers on the phone? It’s a good thing, the talking. The dollars however, could use some saving. Businesses could greatly cut back on costs and provide seamless, more satisfying customer experiences by digitizing their customer service. Especially when you are selling online, it’s only fitting that the service be online too. Take a look at why digitizing customer care can help improve your customer experience.
This year’s Guided Selling Live! conference under the theme “Need-based Personalization” gathered some of the world’s foremost industry leaders and experts to discuss how businesses can make sure to deliver exceptional customer experiences in a time when digital is the name of the game. Read what we've learned.
The usage of digital technology changes consumer behavior fundamentally – in both purpose and in methodology. Retailers need to be present during all relevant moments in the digital purchase journey to engage shoppers coming to their store and surprise them with a great in-store experience, they may not have expected. What digital technologies shape the in-store shopping experience and how to sucessfully integrate them?
In the wake of digitalization megatrends, we see businesses across all sectors integrating digital advice solutions to improve their customer satisfaction levels and bolster sales – from 20% and up. Martin Schliefnig - Managing Director and Co-Founder of SMARTASSISTANT, explains how Guided Selling solutions allow you to stand out above the competition and step up as trusted expert and advisor who cares about giving shoppers what they want: an easy way to shop.
Problems of banks and insurance companies are growing at a staggering rate, and they’ve yet to take advantage of the technologies they have at their disposal to improve customer experience. The pressure associated with not delivering the level of service customers demand is one of the top 4 problems banks and financial institutions are dealing with today. Let’s take a look at their problems and challenges in detail.
The use of digital technology has drastically changed how today's shoppers approach purchases and services. Companies need to research customer needs and create interactive, evolving self-service systems that adapt to the re-wired shopper. Learn how you can create a responsive self-service system for your organization.
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