Understanding how your consumers make decisions is what informed marketing is all about. A consumer may decide at the "spur of the moment", based on emotion, or after conducting meticulous research. Each of these decision types requires a particular set of marketing activities in order to influence the buying journey. Learn how to recognize the 3 types of buying decisions and discover which marketing activities are appropriate for each type.
Modern shoppers have more options than ever, so if they run into unexpected hitches, they can easily find a better shopping experience elsewhere. Each barrier to the shopping experience can cost you countless sales or conversions. Check out whether your website addresses the 4 key elements of a frictionless shopping experience to prevent your shoppers from abandoning your site.
A study by McKinsey&Company found that most brands are spending 70-90% of their marketing budgets on the final, transactional stage in a purchase decision journey. Yet, research shows that the stages before and after a purchase have the highest impact on (future) purchase decisions. So, what can brands do to make customers more likely to decide in their favor? See how Canon, L’Oréal, and Samsonite manage to drive engagement and repeat purchase by branding themselves as experts.
During the holiday season consumers will encounter countless special offers, discounts, and door-buster deals. With the growing popularity of mobile shopping, it is essential to keep m-commerce shoppers in mind when preparing for the holiday shopping season. You need to be extra smart and engaging, to gain their attention, limit frustration and truly enhance the experience.
At any given moment, there are 4 types of shoppers coming to your store. Depending on the product domain, shopper intentions, preferences and product knowledge, they want to explore and navigate your store in different ways. Find out how.
The Millennials (folks born between 1980 and 2000) are the new belle of the consumer ball, and ageing Gen-Xers (born in the ‘60s and ‘70s) are straining every sinew trying to successfully market to them. And the results are not always pretty — there’s a steep learning curve inherent in marketing to this new audience. Here are seven truths businesses need to understand in order to reach that most coveted of demographics in the new millennium.
Men and women approach shopping with different motives, perspectives, rationales and considerations. How gender can affect online buying behaviour and what you can do to make it work in your favour. #men #women #ecommerce
The most important content types that help businesses convert shoppers are the ones that strengthen the brand, product, advice and comfort experience. Here is a compilation of the most effective content forms you should integrate to increase conversion and sales.
Imagine customers recommending your products or services to their contacts, and actively campaigning for you at social networks. This is as good as promotion gets, and it’s totally free. For small businesses, getting such endorsement from your existing customers works better, but is even harder to achieve than any endorsement by popular figures.
If you find yourself having difficulties getting visitors to buy from you and are not selling as much as you would like to, chances are you are not addressing the online shopping pain points of your potential customers. Online Shopping is undoubtedly on an upward trajectory. But, here's the kicker:
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