With so many great things happening, 2016 provided us with some riveting material to write. We touched topics that try to explore the depths of a shopper’s psyche and help businesses figure out exactly what they can do to make their customers happy. Take a look at the most read articles of 2016 to see what struck a chord with the larger populace, what we learnt from it all and what it means to the future of retail and ecommerce.
If you've invested in a Guided Selling solution, you've already taken a major step towards improving your search engine ranking. Your product advisor can certainly generate extra traffic, if you optimize it properly. Daria Yaver, SEO/SEM Manager at SMARTASSISTANT, reveals the 5 key steps to making your digital advisors search engine friendly.
You already know what you can and want to achieve with your Guided Selling initiative? An important question to answer now is: How to integrate your solution in order to maximize your success? Vera Mayer, VP of Professional Services at SMARTASSISTANT, comes to your rescue with a list of 4 best practice tips to successfully integrate your Guided Selling solution in the customer journey and provide the right level of decision support in the right moment.
Leah Livingston, Director of Professional Services with SMARTASSISTANT, decided to share her best practices for the successful implementation of Guided Selling strategies. She has collected them over the past couple of years while working with several international clients. They'll help you to avoid common pitfalls and launch your Guided Selling solution smoothly.
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