Given the consumer’s craving for interactivity and quick results, Guided Selling should be an integral and essential part of your store’s customer service offering. But where do you get started and how? Should you put your IT on the job of creating your interactive advisors or leverage existing technologies to get it done? Let’s look at some pros and cons to consider.
One of the major shortcomings of online shopping and a challenge for online retailers is the missing sensory and tactile experience during the purchase decision-making process. Virtual Reality (VR) and Augmented Reality (AR) technologies promise to solve this problem once and for all by adding a touch-and-feel factor to the online shopping experience. Oleg Yemchuk from MavenEcommerce explains how VR and AR will influence future online decision-making and the shopping experience.
Gamification doesn’t mean that you have to convince your IT department to develop sophisticated video games. It’s more about turning something with a non-game context, such as shopping, into a game, making the journey toward the end result more fun and enjoyable. Here are some examples of gamified shopping apps that use Guided Selling to engage, understand likes and dislikes, and help shoppers find the most suitable product on the go.
Beacons make it possible to see how long someone has been at a store, what they might be interested in, and if they leave without purchasing. To send special offers and navigate customers directly to products they are looking for. Beacon technology connects the online and offline world, making retail shopping a fair fight again, and turning the average man or woman into a fully integrated digital consumer. Take a look into this exciting future pictured by Nick Stein, Head of Marketing at Indoo.rs.
Understanding your customer preferences first and using the most suitable technology to create retail and e-tail experiences that resonate with shoppers lets you improve sales and connect more with your them - online and offline.
If you are in retail, be on the lookout for the increase spending on and usage of wearables that will create a huge behavioral shift in the market. Marketing and selling to your shoppers will never be the same once they have been made accustomed to the use of wearables. Wearables have their own advantages and here are some that are worth considering.
The retail landscape has changed and gaining a competitive edge is extremely difficult for shops today. With huge product choice becoming universally expected and the market-ruling belief that prices must be low, there is little left to compete on.
Sad news: a big majority of visitors landing at your website for the first time and leaving within a minute or two are gone for good. The figures vary, but an average website has 60% bounce rate.
Having effective site search functionalities in place is an critical element in the online strategy of businesses. They help shoppers find whatever they're looking for quickly and help businesses increase customer loyalty as well as conversion. The goal is to provide customers with a user-friendly search experience that supports a frictionless customer journey and improves their overall site-experience.
In many fields it holds true that "the customer knows best". In retail, however, it may not always be really smart to assume that customer is the best person to decide, which product to go for. Shoppers surely know their needs and requirements better than anybody else, but when it comes to choosing the most appropriate product or solution, very few are actually able to make the best possible choice.
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