Generation Z makes up a quarter of the world’s people, with over $7 trillion to spend. They will soon be 27% of the global workforce1. This digital native group is changing how we shop, work, and live. Businesses that get Gen Z will thrive in the future. Research shows Gen Z wants things now, values […]
Gen Z Is The Future: 5 Things to Think About Read More »
Ever felt lost in a sea of choices while shopping? You’re not alone. Many customers face this issue in today’s shopping world. The problem of choice overload affects both shoppers and retailers. In 2021, the retail world faced huge challenges. Daily COVID-19 cases were high, and keeping stores safe was hard1. This made many customers
The Overwhelmed Customer Read More »
Statistics About Decision-Making: Key Insights 2024 In today’s fast-paced business world, making decisions is getting harder. A 2024 Oracle survey showed that 74% of people have seen a huge jump in daily decisions over the last three years. Also, 86% said dealing with too much data makes it tough to decide in both work and
The Ultimate List of Statistics About Decision-Making Read More »
In today’s world, technology is everywhere. The global industrial robotics market is set to hit over $165 billion by 2028. The AI market is expected to reach $733.7 billion by 2027. This growth changes how we see the relationship between humans and machines. It’s time to talk about making technology more human. We need to
Humanizing Technology: Connecting People & Machines Read More »
Ever wonder how the largest adult generation in America is changing the way we shop? Millennials, born between 1981 and 1996, are making big waves in the market. They use their digital skills and focus on value, changing how we make buying decisions. This generation has a lot of money to spend, with their income
Millennials’ Purchase Decisions: Key Insights Read More »
What is Choice Overload? Ever felt like there are too many choices and it’s hard to choose? This happens with everything, from selecting breakfast cereal to picking a career. It’s called choice overload. This issue is becoming more common in today’s world. But what exactly is it and why does it sometimes make us feel
What is Choice Overload? Read More »
Products, services, customer support; consumers want it now. They don’t want to spend hours researching the right products, wait several days for delivery, and they definitely don’t want to be put on hold. As technology moves faster and internet speed continues to increase, our patience grows thinner. We can share our pictures and opinions in
Customers Hate Waiting. 6 Ways How Businesses Offer Instant Gratification Read More »
Did you know millennials spend 211 minutes on their smartphones every day1? This shows how important digital platforms are for reaching them. As the biggest generation in America, they have a lot of money to spend and influence trends2. Millennials were born between 1981 and 1996. Now, they are 27 to 42 years old as
Marketing to Millennials – Things You Should Know About Millennial Shoppers Read More »
Did you know that 70% of e-commerce platforms fail because of a bad user journey? This leads to a huge loss of 35% of sales. An effective ecommerce UI is key to your online success. It doesn’t just draw in users; it also influences their buying choices and boosts your sales. By focusing on seamless
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In 1968, marketers Engel, Blackwell and Kollat outlined the customer purchase decision process in five steps. And you know what? Decades later the five-step explanation to the customer purchase decision question is still the most persuasive marketing model around. With the evolution of digital shopping and technology completely changing consumer behavior, businesses are forced to look
