Customer Behavior

Why Choice Overload Hurts Your Sales And What You Can Do About It

We all have an abundance of choices. Every day we’re faced with a ton of them before we even make it to the kitchen for breakfast. Even when choosing something as simple as a shampoo, we need to think about the: • Brand (premium, mid-range, supermarket’s own) • Scent (coconut, raspberry, vanilla, cinnamon, mint, sunflower, […]

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The Ultimate List of Statistics About Decision-Making

Understanding customers in order to serve them better means understanding their behaviors, motivations, expectations, and needs. In this list, you’ll find the most interesting stats and trends around some of the key factors that influence purchase decisions. This post will be updated regularly, so make sure to check back for new findings! And if you

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Forget Millennials, Gen Z Is The Future: 5 Things to Think About

Everyone is tired of hearing about millennials, particularly the millennials themselves. Every article you read or conference keynote you hear, the word millennials is either over-used or over-generalised. How to manage Millennials in the workplace? What are the consumer expectations of the Millennial Generation? What do Millennials want from life? All valid questions to ensure your business survives

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2018: The Year of The Overwhelmed Customer

If 2017 was the year of the “empowered customer”, as Forbes proclaimed, 2018 will be the year of the “overwhelmed customer”. We’re in an interconnected, digital age in which the scale of information that’s available has created an empowered customer base. People can access everything they need to know about a service, product, or brand

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Customers Hate Waiting. 6 Ways How Businesses Offer Instant Gratification

Products, services, customer support; consumers want it now. They don’t want to spend hours researching the right products, wait several days for delivery, and they definitely don’t want to be put on hold. As technology moves faster and internet speed continues to increase, our patience grows thinner.  We can share our pictures and opinions in

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Why Humanizing Technology Is the Next Logical Step

Social media. Virtual reality. Internet of Things. Artificial Intelligence. Technology and humans are becoming ever enmeshed. We rely on technology like never before; we use it to stay in touch, complete work, get the news, shop for groceries, manage our finances… the list goes on. And on. We are so involved with technology that we

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Marketing to Millennials – 7 Things You Should Know About Millennial Shoppers

Being born in 1979, I exist in the no-man’s land between an aging, settled generation—Gen X—and a technically proficient group defined by youthful exuberance and robust buying power—commonly referred to as “Millennials.” My unenviable status as an in-between affords me a bird’s-eye view of both worlds. The Millennials (folks born between 1980 and 2000) are

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Power of UX: How Interface Design Choices Influence Decision-making

Every website design decision has the potential to boost usability and impact sales. Design and user experience make the difference. Through understanding the power of user experience design (UX design), and knowing how interface design choices influence purchase decisions, you can create an environment that’s habitable for shoppers and helps them make decisions. So, how

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How Digital Advice Helps You Leverage the Five Stages of the Consumer Decision Making Process

In 1968, marketers Engel, Blackwell and Kollat outlined the customer purchase decision process in five steps. And you know what? Decades later the five-step explanation to the customer purchase decision question is still the most persuasive marketing model around. With the evolution of digital shopping and technology completely changing consumer behavior, businesses are forced to look

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