Customer Behavior

The Ultimate List of Statistics About Decision-Making

Understanding customers in order to serve them better means understanding their behaviors, motivations, expectations, and needs. In this list, you’ll find the most interesting stats and trends around some of the key factors that influence purchase decisions. This post will be updated regularly, so make sure to check back for new findings! And if you […]

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Customers Hate Waiting. 6 Ways How Businesses Offer Instant Gratification

Products, services, customer support; consumers want it now. They don’t want to spend hours researching the right products, wait several days for delivery, and they definitely don’t want to be put on hold. As technology moves faster and internet speed continues to increase, our patience grows thinner.  We can share our pictures and opinions in

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Marketing to Millennials – 7 Things You Should Know About Millennial Shoppers

Being born in 1979, I exist in the no-man’s land between an aging, settled generation—Gen X—and a technically proficient group defined by youthful exuberance and robust buying power—commonly referred to as “Millennials.” My unenviable status as an in-betweener affords me a bird’s-eye view of both worlds. The Millennials (folks born between 1980 and 2000) are

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Power of UX: How Interface Design Choices Influence Decision-making

Every website design decision has the potential to boost usability and impact sales. Design and user experience make the difference. Through understanding the power of user experience design (UX design), and knowing how interface design choices influence purchase decisions, you can create an environment that’s habitable for shoppers and helps them make decisions. So, how

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How Digital Advice Helps You Leverage the Five Stages of the Consumer Decision Making Process

In 1968, marketers Engel, Blackwell and Kollat outlined the customer purchase decision process in five steps. And you know what? Decades later the five-step explanation to the customer purchase decision question is still the most persuasive marketing model around. With the evolution of digital shopping and technology completely changing consumer behavior, businesses are forced to look

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Emotions in Decision-Making: How to Improve Customers’ Shopping Experience?

The reasons behind liking or disliking someone are obviously more emotional than logical. As a study by Frank Bernieri of Oregon State University indicates, we make strong initial judgments of a person from observing just a few seconds, or a “thin slice”, of their behavior. It is absolutely safe to say that the same applies

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