Why Choice Overload Hurts Your Sales And What You Can Do About It
We all have an abundance of choices. Every day we’re faced with a ton of them before we even make it to the kitchen for breakfast. Even when choosing something as simple as a shampoo, we need to think about the: • Brand (premium, mid-range, supermarket’s own) • Scent (coconut, raspberry, vanilla, cinnamon, mint, sunflower, […]
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