Customer Behavior

Emotions in Decision-Making: How to Improve Customers’ Shopping Experience?

The reasons behind liking or disliking someone are obviously more emotional than logical. As a study by Frank Bernieri of Oregon State University indicates, we make strong initial judgments of a person from observing just a few seconds, or a “thin slice”, of their behavior. It is absolutely safe to say that the same applies […]

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What's Analysis Paralysis and How It Can Affect Your Online Sale

Check out this customer – sales assistant conversation in a shoe store: Sales assistant – “Welcome, can I help you?” Customer – “Just looking for a pair of shoes” The sales assistant wanders off and returns with a stack of shoe boxes Sales assistant – “Have a look at these dress boots, made of quality leather. ” “And here’s

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Overcoming Online Shopping Challenges: Expert Tips

Did you know that 69% of online shopping carts are abandoned before checkout? This big number shows the challenges of online shopping for businesses. As the market changes and customer needs grow, dealing with these issues becomes key to success. The way we shop online is changing fast. By 2023, mobile shopping is expected to

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