Customer Behavior

Emotions in Decision-Making: How to Improve Customers’ Shopping Experience?

Ever wondered why you buy things you don’t need? Have you felt that rush of excitement when making an unplanned purchase? These questions get to the heart of emotional purchases and impulse buying. In today’s world, emotions are key in our shopping, leading to retail therapy and feel-good shopping. Emotional purchases add over $100 billion […]

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What’s Sales Analysis Paralysis? Overcome It Now

Sales professionals often face a tough challenge: analysis paralysis. This issue can slow down decision-making and hurt sales performance. It happens when salespeople get too caught up in data, choices, or possible outcomes, making them unable to act1. In sales, this can show up as endless research, constant doubt, or trouble closing deals. A study

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Overcoming Online Shopping Challenges: Expert Tips

Did you know that 69% of online shopping carts are abandoned before checkout? This big number shows the challenges of online shopping for businesses. As the market changes and customer needs grow, dealing with these issues becomes key to success. The way we shop online is changing fast. By 2023, mobile shopping is expected to

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