How To’s

A/B testing, evaluating two variants against each other, is the most effective way to increase the usefulness and profitability of digital applications with little effort. That’s why, here at SMARTASSISTANT, we’re big on A/B testing. It allows for immediate feedback from your target audience on how well you are advising and guiding shoppers to the […]

Returns are a huge problem for the retail industry. In fact, retailers in the US and UK alone spend $339 billion per year fulfilling their liberal returns policy. Even more shocking: a study by Invest found that almost a third of all e-commerce purchases are returned – that’s more than three times the amount that

Did you know, making customers happy helps companies be more profitable? They are 60% better off. It shows how important happy customers are for a business. When customers like your service, they come back, tell others, and stay loyal to your brand. It’s key to understand what makes customers happy to do well in business.

It doesn’t matter whether you’re selling tissue paper or televisions, designer hats or display cushions, a good retail experience is essential. This is true, even more so in the digital age. There are no two ways about it, experience can make or break a company. Providing a “wow” retail experience encourages your customers to return,

In the first part of our series on Personalization, we discussed what personalization is and how it can benefit your business. As you learn more about your visitors and develop your audience segmentation, you’ll be able to deliver increasingly personalized and relevant messages to each visitor. By understanding the different segments of your shoppers and variations

If there is one subject marketers must study, other than Marketing, of course, it has to be psychology (or social psychology to be more precise). Marketing is all about understanding consumers’ psychology – how they make their purchase decisions, how you can influence it, and how to get their attention. Psychology can explain why a particular

Abandoned shopping carts can be a heartbreaking sight for online businesses. So close and yet so far! There you had a potential sale, but missed out on due to a reason that could have been easily rectified. Lis Trak shows a whopping 74% cart abandonment rate over a period of 6 months. In other words, out of 100