Did you know that 57 common A/B testing mistakes can ruin your optimization plans1? This fact shows how vital it is to get good at A/B testing for better conversion rates. A/B testing is a key tool for businesses wanting to improve their online presence and increase sales. A/B testing splits traffic to compare two […]
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Did you know e-commerce returns cost U.S. retailers over $400 billion in lost sales? The National Retail Federation says this. With return rates between 20-30%, managing returns is a big challenge for online stores. Return rates can hurt your profits a lot. For every $1 billion in sales, retailers face $165 million in returns. This
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Did you know, making customers happy helps companies be more profitable? They are 60% better off. It shows how important happy customers are for a business. When customers like your service, they come back, tell others, and stay loyal to your brand. It’s key to understand what makes customers happy to do well in business.
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It doesn’t matter whether you’re selling tissue paper or televisions, designer hats or display cushions, a good retail experience is essential. This is true, even more so in the digital age. There are no two ways about it, experience can make or break a company. Providing a “wow” retail experience encourages your customers to return,
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In today’s world, guiding customers to the best products online is key for businesses. With more people shopping online, companies need to stand out. They must help customers navigate through countless choices. This guide shows how to make the shopping experience better by offering sound advice. The guide will cover using smart filters and customer
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In the first part of our series on Personalization, we discussed what personalization is and how it can benefit your business. As you learn more about your visitors and develop your audience segmentation, you’ll be able to deliver increasingly personalized and relevant messages to each visitor. By understanding the different segments of your shoppers and variations
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“People don’t buy what you do; they buy why you do it.” This quote by Simon Sinek shows how important it is to understand why people buy things. In today’s online world, knowing psychology can help marketers sell more. It’s about connecting what drives people to buy and how to market effectively. Digital markets are
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Sales professionals often face a tough challenge: analysis paralysis. This issue can slow down decision-making and hurt sales performance. It happens when salespeople get too caught up in data, choices, or possible outcomes, making them unable to act1. In sales, this can show up as endless research, constant doubt, or trouble closing deals. A study
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Abandoned shopping carts can be a heartbreaking sight for online businesses. So close and yet so far! There you had a potential sale, but missed out on due to a reason that could have been easily rectified. Lis Trak shows a whopping 74% cart abandonment rate over a period of 6 months. In other words, out of 100
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