Smart Selling

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How Interface Design Choices Influence Decision-making

Every website design decision has the potential to boost usability and impact sales. Design and user experience make the difference. Through understanding the power of user experience design (UX design) and knowing how interface design choices influence purchase decisions, you can create an environment that is habitable for shoppers and helps them make decisions. So,

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B2B Sales is Changing: How to Keep Up?

If you’re operating and selling products in a B2B environment, chances are you’ve heard these before: You’re hearing this so often, because transforming your business and offering better digital experiences is where you’ll find the competitive differentiator for most companies and the most promising way to influence future profitability, customer satisfaction, and speed-to-market. McKinsey reported

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4 Elements of a Frictionless Shopping Experience

“Frictionless Shopping” provides users with a seamless, streamlined shopping experience that doesn’t require the user to think too much, otherwise known as reducing a user’s cognitive load (Larry Brangwyn, Head of User Experience at UX software company Addressy). According to Brangwyn, the causes of cognitive load can usually be traced back to three main factors:

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Artificial Intelligence in Retail: Present and Future

Meet artificial intelligence (AI). It is advanced technology that automates decisions with machine-learning, in which computers gain more understanding with exposure to new data overtime. Whereas traditional data mining extracts data for humans to analyze, AI draws conclusions on its own. Tapping into the data pool is nothing new in the retail arena: think product development, advertising,

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Digital Advice to Solve Major Challenges in the Automotive Industry

The last few years have been eventful for the automotive industry to say the least. The Volkswagen emissions scandal sent shock waves through the market. It shattered trust and consumer confidence in the automotive industry. At the same time, sales shot up to 17.55 million in the U.S. and 73.9 million globally in 2015. This goes

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How Useful Are These 7 Methods in Helping People Choose?

Today’s shoppers are confronted with seemingly endless options, leaving them with a serious case of decision fatigue. As a result, many of them experience shopping frustration, make snap decisions or decide to take the “nochoice” option, choosing to defer a purchase decision. As choice overload becomes a very real issue across industries for customers and businesses

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