Smart Selling

Consumers are drowning in choices. Whenever they visit your website or store, they want to see something that immediately resonates – “This is for me!”  In 2019, you can’t expect people to pre-pay with their time, searching for the right products, before they pay with their money. It has become even more important to tackle choice overload […]

A couple of years ago, when talking about bots, people would have easily given you either a questioning side-eye or a pitiful look. Bots have long had a bad rep in the general public. The naughty list includes click bots that mess with your pay-per-click (PPC) campaigns, imposter bots that launch denial of service attacks,

If you’re operating and selling products in a B2B environment, chances are you’ve heard these before: You’re hearing this so often, because transforming your business and offering better digital experiences is where you’ll find the competitive differentiator for most companies and the most promising way to influence future profitability, customer satisfaction, and speed-to-market. McKinsey reported

“Frictionless Shopping” provides users with a seamless, streamlined shopping experience that doesn’t require the user to think too much, otherwise known as reducing a user’s cognitive load (Larry Brangwyn, Head of User Experience at UX software company Addressy). According to Brangwyn, the causes of cognitive load can usually be traced back to three main factors:

In years past, Faceted Search has been the most effective way of narrowing down huge product listings to a select few results based on specific qualities. However, while they can be quite useful, there are some things these facets just can’t seem to get right. What Are Facets and What’s Their Story? Faceted search as we

With the mass of marketing messages hitting your customers every day, good customer engagement is critical to the ongoing success of your business. The term ‘customer engagement’ is a broad one that covers everything from brand loyalty to social affinity to your call centre staff. It’s main task, however, can be summed up simply: to