Smart Selling

How to Leverage the 5 Stages of the Customer Decision Making Process

Customer Decision Making Process: A Buyer’s Journey

Have you ever thought about how people decide to buy things? The customer decision making process is a journey from realizing a problem to making a purchase. It typically goes through three stages: becoming aware, thinking about options, and finally making up your mind. For businesses, knowing this journey helps them lead potential customers the

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How Virtual and Augmented Reality will Influence Decision-Making [Infographic] | Guided Selling

Online shopping has gained popularity among consumers for its efficiency and convenience, and it’s seeing major growth: e-commerce sales in North America are expected to grow from $349.20 bn in 2015 by 14.4% to reach a total of $399.48 bn in 2016 (The Centre for Retail Research). To get a piece of the pie, e-commerce

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It’s Confusopoly! Why You Have to Optimize the Telecom Online Pre-Sales Customer Experience

Telecom providers are facing stiff competition, price wars and big mergers as they try to grow their customer base in a saturated market. For years, telecom companies have been (and still are) following the same model of vying for customers with lower priced bundles, family plans and introductory discounts, advertising to match competitor’s prices or

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