Ever wondered why some businesses have loyal customers while others don’t? It might be because of their customer engagement strategies. In today’s world, knowing how to boost customer interaction is key for success. By using strategies that build connection and loyalty, you can make your business stand out. Small and midsize businesses often use insights […]
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In today’s world, guiding customers to the best products online is key for businesses. With more people shopping online, companies need to stand out. They must help customers navigate through countless choices. This guide shows how to make the shopping experience better by offering sound advice. The guide will cover using smart filters and customer
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Life is full of paradoxes and facts change by the speed of light. Years ago, all it took businesses to be successful was offering products of good quality at a reasonable price. As long as you made sure that the quality of the furniture, detergent, shoes, cars or razors you sold was superior to that of the
Why Becoming the Point of Decision is The Only Way to Go Read More »
Have you ever thought about how people decide to buy things? The customer decision making process is a journey from realizing a problem to making a purchase. It typically goes through three stages: becoming aware, thinking about options, and finally making up your mind. For businesses, knowing this journey helps them lead potential customers the
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Online shopping has gained popularity among consumers for its efficiency and convenience, and it’s seeing major growth: e-commerce sales in North America are expected to grow from $349.20 bn in 2015 by 14.4% to reach a total of $399.48 bn in 2016 (The Centre for Retail Research). To get a piece of the pie, e-commerce
Do you remember that anticipation and excitement you felt when receiving gifts as a child and how eager you were to tell your friends all about it? It’s a similar excitement that YouTubers tap into with their Unboxing videos. The concept behind unboxing videos is pretty simple: people tape themselves opening boxes of toys, gadgets,
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Telecom providers are facing stiff competition, price wars and big mergers as they try to grow their customer base in a saturated market. For years, telecom companies have been (and still are) following the same model of vying for customers with lower priced bundles, family plans and introductory discounts, advertising to match competitor’s prices or
