Digital Advice Live! 2017 – Join Us in London As Experts Share How Digital Advice Can Transform Your Business
September 21, 2017 • Royal Festival Hall, London • live.digital-advice.org
Theme: Become your customer’s trusted advisor!
The retail landscape has been evolving rapidly over the last three years and we at the Guided Selling Blog and our partner SMARTASSISTANT have been watching closely.
We are back with Digital Advice Live! (formerly known as Guided Selling Live!), the annual conference for global professionals who strive to provide great digital customer experiences across all touchpoints, channels, and devices.
Are you prepared for current and future challenges? Are you ready to become your customer’s trusted advisor?
Abundant choice and scarce attention have led to heightened consumer expectations and re-defined what a good customer experience means. Today’s consumers expect to receive the right level of support that
- lets them quickly discover products or pieces of content they want and need
- advises them on the choices and options that are just right for them
- simplifies their experience and personalizes interactions with brands, retailers and service providers
In fact, in Forrester’s Digital Business Transformation Playbook the authors note that creating trusted machines that advise, support and recommend the customer’s next action are a key element to delivering a superior digital customer experience.
Customer experience is the driving force behind all innovation, and businesses are challenged to identify and leverage the right technologies that will help them make interactions convenient, swift and delightful for their customers.
Hurry! We’re giving away free tickets to the first 5 who sign up with the code DAL17_BLOG.
Our distinguished speakers from across the world will talk about how you can leverage Digital Advice and Guided Selling to overcome the negative effects of choice overload, facilitate better discovery and create memorable experiences for your customers.
The motivation behind the Digital Advice Live! conference is to help businesses understand the urgency of creating an environment where the customer’s needs are met proactively before they need to ask for assistance. The goal is to help businesses succeed by connecting with their customers on a personal level and becoming their trusted advisors.
You will be able to participate in a series of interactive sessions that will allow you to pick the brains of our experts in a laid back, relaxed atmosphere.
Peter Francis, T-Mobile USA
Peter Francis is Vice President of Digital Growth & Acquisition at T-Mobile USA, where he is responsible for online discovery, marketing, and direct sales. He will be talking about how T-Mobile USA, one of the most customer-centric and progressive companies, integrates Digital Advice in its digital experience to provide consumers with high-quality personalized interactions. You can catch him talking about conversational commerce, the human element in digital experiences and the emotional perspective of personalized content.
David A. Smith, Chief Executive, Global Futures and Foresight
First, we do things differently, then we do different things.
David, a futurist at GFF knows that technology is transforming not just the way we do things but the very nature of what we do. He will talk about how emerging technologies will continue to change the way consumers engage with suppliers and which ones you should pay close attention to. You will take away some thought-provoking insights that will help you embrace technology and leverage it to build successful bonds with your customers, taking your business to newer heights.
Eléna Helfberend, Head of Sales Project Management, Miele
Miele is a Germany-based manufacturer of premium high-end domestic and commercial appliances. Thanks to its consumer-focused approach, it is one of the world’s leading companies and most trusted brands that boasts a high brand loyalty among its consumers. Miele relies heavily on educating, advising and delighting its customers, online and offline.
At the conference, Eléna Helfberend will share how Digital Advice helps Miele apply this customer-focused approach at all touchpoints and channels. See how you too can increase loyalty by helping your customers make wiser decisions by using Digital Advice.
Ben Hart, Director of E-Commerce, Evans Cycles
Evans Cycles is UK’s leading specialist bike shop. They have been selling bikes since 1921 and have had an online presence since 1999. Clearly, if you need insights from someone who has been in the game long enough, Ben Hart is your man. At the conference, Ben will share with you how Evans Cycles brought their excellent in-store experience online to give customers a service experience they cannot get anywhere else.
Markus Linder, CEO, SMARTASSISTANT
SMARTASSISTANT is leading the way for providing powerful Digital Advice solutions to businesses, helping them provide their customers with delightful experiences online and offline, across the entire customer lifecycle. Markus Linder will be opening the conference by talking about the strategic necessity of Digital Advice for brands, retailers and service providers that want to survive consolidation and thrive in a digital era.
… and more
The conference is being organized by SMARTASSISTANT and the Guided Selling blog, in association with our partners:
Join us for a day you will not easily forget.