2014 is coming to an end. It may be an ideal time to reflect upon your successes and failures, but if you ask me, I’ll say NO! The fact of the matter is that past is nothing but a memory. It’s the future that counts.
2014 was a good year for ecommerce businesses, especially the holiday season with Cyber Monday breaking all sales records in a day.
And we can safely assume that 2015 will be even better. With only 44% of global households having internet access and internet users growing by leaps and bounds, online markets can only grow from here. But while it means more opportunities, we can also expect new challenges like new competition, changing trends, and technologies.
So, are you ready for the exciting times ahead? Following are your 5 New Year resolutions to make, if you want to succeed as an online business in 2015.
1. I Will Optimize My Store for Mobile
To be brutally honest, you should have made and adhered to this resolution a couple of years ago. But luckily, a big majority of your competitors have also failed to capture the well-recognized opportunity till now.
The mobile Commerce market is growing at a rapid pace, and 2015 might be the year when it all comes together.
It’s not too late, but you must act now. Besides, it doesn’t take much to optimize your online store for mobile phones, so there really is no reason to wait any longer. Here’s a checklist to help you get ready for m-commerce.
2. I Will Focus On Initiating Conversations
It doesn’t matter if you’re selling from a “brick-and-mortar” or “click-and-order” store, the basic rules of business apply. If you really want to augment your chances of conversions, you need to use the good old tactic of engaging shoppers via conversation. You’ll get to know their likes and dislikes, and it will be able to build trust.
You need to imitate one-on-one conversations, share valuable advice, and tips through your website, blog, or social media platforms.
You can use both on-site and off-site platforms to initiate conversations with your customers, read this post to find out how.
3. I Will Work on Speeding up My Website
In a fast moving world of today, a slow-moving website is already a lost cause.
Your online store must load within 3-4 seconds, both on desktop computers and mobile phones. Every single second it takes beyond this average speed will eat into your profits.
And not just the page speed, you need to simplify and speed up the procedures like product selection, or checkout.
4. I Will Get More Social
Some businesses assume that creating a profile on Facebook, Twitter, or Google Plus is enough. There are some who’ll buy hundreds of followers or fans and be done with it. Others think that they’re doing the twitterites and FBers a favor by tweeting or posting once in a blue moon.
The point they’re missing is that social media is not about your business; it’s all about your customers. You are not there to get, you are there to give! You’re not only there to talk, but to listen as well. And you’re not there to build your business; you’re there to build relationships.
Set up a blog, and try to humanize your social media voice. Engage with your target audience on a personal level. Post content that is of value for your shopper first, and for your business second.
5. I Will Help Schoppers to Make the Right Decision
Conversion Optimization was a much talked about topic in 2014.
Best practices include using good quality product photographs, writing persuasive copy, focusing on the benefits, using a strong call to action, and doing A/B testing on regular basis. This is all good advice, but instead of focusing entirely on what YOU want from your visitors, it’s time to start thinking from their perspective.
Online shoppers are often quite concerned, because they are not a hundred percent sure if a product will meet their needs. As a business, it’s in your own best interest to guide them towards the best possible choice.
And you can start doing so by giving expert advice to your customers.
Before I finish, remember that resolutions alone can’t cut it. It’s the ability to fulfill that differentiates the winners from the losers.
Adios 2014. And Cheers to 2015! Here’s to hoping that you’ll make the most of the New Year to achieve success in your business.