{"id":1048,"date":"2024-01-31T22:55:36","date_gmt":"2024-01-31T22:55:36","guid":{"rendered":"https:\/\/www.guided-selling.org\/humanizing-digital-2020-what-consumers-expect-from-you-today-report\/"},"modified":"2024-03-01T20:04:32","modified_gmt":"2024-03-01T20:04:32","slug":"humanizing-digital-2020-report","status":"publish","type":"post","link":"https:\/\/www.guided-selling.org\/humanizing-digital-2020-report\/","title":{"rendered":"Humanizing Digital 2020 – What Consumers Expect From You Today [Report]"},"content":{"rendered":"\n
Who would have predicted that the internet could make some things less convenient?<\/p>\n\n\n\n
Don\u2019t get me wrong \u2013 several aspects of life are much easier now thanks to the existence of the internet and digital technologies. People can jump between mobile, tablet, and desktop to search for vital information. They can read blogs, listen to podcasts, stream their favorite TV shows and keep in touch with people they care about via social media.<\/p>\n\n\n\n
And it lets people shop, anytime and anywhere.<\/p>\n\n\n\n
The myriad of options available to today\u2019s consumers allows them to choose from numerous vendors and explore countless products online.<\/p>\n\n\n\n
To understand consumer views on support, technology, customer experience and decision-making when they shop, we surveyed over 1,000 consumers between the ages of 17 to 69 across the US, UK and Germany. The results show that it\u2019s time for retailers and brands to take action:<\/p>\n\n\n\n
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More than half (54%) of consumers have stopped purchasing products<\/strong> from a brand or retailer website because choosing the right product was too difficult.<\/strong><\/li>\n\n\n\n
In fact, 42% admitted to abandoning a planned purchase altogether because there was too much choice<\/strong>.<\/li>\n\n\n\n
To prevent decision paralysis, 68% of shoppers want their favorite brands or retailers to provide them with honest and personal advice<\/strong>, while 44% expect proactive product recommendations and tips<\/strong> when shopping online.<\/li>\n<\/ul>\n\n\n\n
Overwhelmed and unsure customers rarely buy. <\/strong><\/p>\n\n\n\n
While it\u2019s true to say that humans like choice, its omnipresence is quickly turning into noise. Without appropriate assistance and guidance, consumers are feeling overwhelmed, anxious and unable to make confident purchase decisions.<\/p>\n\n\n\n
It presents a great opportunity for innovative, forward-thinking businesses. While competitors focus on pushing products, these businesses are investing in intelligent guidance<\/strong>. When others emphasize diminishing differentiators like price, they offer personal assistance<\/strong> on digital channels to drive long-term business growth.<\/p>\n\n\n\n
The true customer-centric brands are laser-focused on creating \u2018Human Digital\u2019 experiences.<\/strong><\/p>\n\n\n\n
We named this report \u2018Humanizing Digital 2020\u2019<\/strong> since it is and will be the biggest challenge for businesses in the next few years; how to create human-friendly digital experiences?<\/p>\n\n\n\n<\/figure>\n\n\n\n
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