Once you start studying social psychology and the science of human behavior, you will see that there\u2019s a lot that you can use in marketing and content creation. Here are our 5 favorite psychology lessons you can use to get more sales.<\/p>\n\n\n\n
#1 Foot in the Door (FITD)<\/h2>\n\n\n\n
You can make people do bigger things for you, by getting them to do smaller things.<\/a> Click To Tweet<\/a><\/p>\n\n\n\n Sounds a little vague, but it\u2019s the same phenomenon that businesses use all the time in \u201closs leader<\/a>\u201d technique, in which a business sells a product at a heavy discount in a bid to get new customers, and make a lot more sales later on.<\/p>\n\n\n\n You can get a similar effect by offering free trials. The idea is to make them say yes to something small while increasing chances that they will go on to make bigger purchases.<\/strong><\/p>\n\n\n\n One of my personal favorites:<\/p>\n\n\n\n Increase your perceived expertise by establishing yourself as an expert.<\/a> Click To Tweet<\/a><\/p>\n\n\n\n By sharing valuable advice and tips related to your niche, your customers will start acknowledging you as an expert. That is why it\u2019s so important for online businesses to have a blog and a strong social media presence.<\/p>\n\n\n\n Customers will be more comfortable buying from a seller they trust and perceive as a credible expert.<\/strong><\/p>\n\n\n\n It\u2019s not really a lesson or technique derived from psychology books but comes from Steve Jobs.<\/p>\n\n\n\n Often people don’t know what they want until you show it to them – Steve Jobs<\/a> Click To Tweet<\/a><\/p>\n\n\n\n There are people who will agree with this school of thought, and there are some who won\u2019t. But the argument certainly carries a lot of weight. People know their needs and problems, but they are hardly ever sure about the best possible solution, or the most suitable products.<\/p>\n\n\n\n As a business, it\u2019s your job to not only think and come up with the best possible solution but to guide potential customers towards the most suitable choice for them, while keeping their needs in mind.<\/strong><\/p>\n\n\n\n Abraham Maslow\u2019s theory suggests that<\/p>\n\n\n\n There’s 1 of 5 different types of needs that drive every decision of consumers – Maslow<\/a> Click To Tweet<\/a><\/p>\n\n\n\n These needs are divided into five different levels.<\/p>\n\n\n\n You don\u2019t have to think too much about the order, but you must keep these needs in mind while working on your marketing strategy. Almost all businesses and products are actually meant to fulfill one of these needs.<\/p>\n\n\n\n Identifying the need that drives your potential customer will help you to tailor your marketing accordingly.<\/strong><\/p>\n\n\n\n In his book \u201cThe Paradox of Choice \u2013 Why More is less\u201d, psychologist Barry Schwartz<\/em> argues against giving too many choices to customers<\/a>.<\/p>\n\n\n\n Having too many choices complicates the decision-making process – Barry Schwartz<\/a> Click To Tweet<\/a><\/p>\n\n\n\n This is something you might have experienced yourself while shopping or ordering food in a restaurant. For online sellers, it doesn\u2019t mean keeping your inventory to bare minimum products.<\/p>\n\n\n\n#2 Increasing your Perceived Expertise<\/h2>\n\n\n\n
#3 Showing them what they want<\/h2>\n\n\n\n
#4 Maslow\u2019s Hierarchy of Needs<\/h2>\n\n\n\n
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#5 The Paradox of Choice<\/strong><\/h2>\n\n\n\n
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